With perfect manufacturing technology and quality, Vertu therefore considered it necessary to reinforce the quality of this miracle phone with an assessment by the Swiss Assay Office. No one has ever come to the chamber with such orders. But after a detailed study of the precious mobile phone, the quality of the materials and their characteristics, the chamber was simply forced to make its own test and recognize these phones as a new type of jewelry.

But before contacting the Swiss Chamber, the phone passed not a single test and not a single level of control, which certified the accuracy and strength of every detail, and stability in operation under any atmospheric conditions. When a product is checked for compliance with performance characteristics, the test is carried out for heating, cooling, compression, stretching and other properties. When dropped from a height of 1.5 meters, your Vertu phone retains its performance characteristics. Many Vertu tests are recorded in the company's video collection, for example, being run over by a car, being scorched by a gas torch, and others that will not cause Vertu to become inoperable. If it turns out that at least one test has not been passed, the phone is sent for reassembly with replacement of the relevant parts.

Vertu phones – Popularity.
Are Vertu phones popular? Without a doubt! This is confirmed by the fact that these phones have earned trust in more than 40 countries. When you buy a Vertu phone, you are touching perfection.

Vertu Phones – Cost.
The most expensive model - Boucheron Cobra costs 217,000?. The most expensive production model is Signature Diamond - 62,000?.

The cost of Vertu is due to the high cost of materials, popularity and, of course, the fact that many parts and assembly are made by hand. Such a jewel belongs to a special circle of admirers of high-class technology, where the created perfection is the embodiment of the harmony of form and content, power and social status of the owner, a symbol of luxury and success, reliability and comfort. Many people want to be stars, even if not of the first magnitude, even of the smallest magnitude, but still a star. The Vertu phone is a constellation of beauty and luxury. This perfection of modern design and technology has become the pinnacle of Vertu's success. The Vertu phone is the crown jewel of luxury phones. The Vertu phone is the undisputed standard of luxury phones. The Vertu phone is the leader in luxury phones. The Vertu phone is a masterpiece that you can touch.

Vertu phones - History.
Vertu is a work of art, a jewel that is unmatched by any phone made to date.

From the very first days of its existence, the Vertu company set itself the most ambitious goals - creating uniqueness and luxury. Yes, luxury is not accessible to everyone, and besides, there is an abundance of affordable goods around. Do we need such unique phones that did not exist before? The main inspirers of the company answered this question like this: “There will always be a demand for luxury.”

It all started, as always, with an idea. The implementation of the idea began in 1998. Vertu is based on British soil and is a subsidiary of Nokia. The company's central office is located in Church Crookham, with representative offices in Beverly Hills, Paris, Frankfurt, New York, Singapore and Hong Kong.
And the organization of a highly qualified team of like-minded people of 50 people and the creation of this miracle of perfection was entrusted to the designer of mobile phones - a professional in this matter, Frank Nuovo. Thanks to the competent selection of personnel and organization of the production process, as well as the ability to inspire people to a common idea and dedicated work, what seemed fantastic has come true - Vertu phones are known all over the world.

Only specialists who are distinguished by a high level of knowledge and discipline, capable of selflessly working, constantly improving their skills, only such people could be in this team. And the merit of Frank Nuovo was that he was able to select just such a team. Because only such a perfect team could create perfection.

Vertu engineers began searching for materials that would meet the necessary requirements for the perfection being created. Vertu specialists have collaborated with representatives of luxury watches and cars (Ferrari), with jewelry specialists (Boucheron), and even with specialists in the aerospace industry. Ferrari and Boucheron are companies that are associated with wealth and luxury. The world's fastest cars, the most expensive jewelry and the most expensive phone - a combination of masters high technology and jewelers. Conventional standards and materials for a unique phone were unacceptable. Materials must have special chemical and physical properties. To cover the phone case, only cowhide is used, the highest quality, from Northern Europe, in the manufacture of which manual processing is used. All materials undergo strict control and only those that ideally combine all characteristics are selected. The most expensive materials with outstanding physical characteristics are used in the manufacture of the case. This is 950 platinum, 18-karat gold, high-strength Liquidmetal® steel alloy. For luxurious design, Vertu also uses precious stones: rubies, sapphires and even pink diamonds.

The phone's display is made of the largest artificial sapphire; Swiss screws were used during assembly, which are used in watches of the highest quality.

In the production of this masterpiece, specialists achieved a combination of handcraft and high technology. Yes, indeed, all parts and assembly are done by hand. But manual labor still existed at the beginning of the last century? Our idea is wrong. It turns out that, along with manual work, very complex and precise equipment is used in the production of phones. Experts put a lot of work into creating the perfect keyboard. It passed the tests with dignity - about a million presses of each key. When you press a button, experts achieve perfect sound. This opportunity for perfect key operation is created thanks to a special manufacturing technology of ruby ​​bearings. The keyboard is ceramic, the buttons have 1100 microscopic holes. These holes are made with a laser. Each hole is filled with clear varnish. Thanks to this design, when the keys are illuminated, a glowing effect occurs.

If something is done perfectly, then this is confirmed by both visual and tactile impressions, and auditory ones are also associated with the Vertu phone. There has never been a phone that was so obedient to its owner. The fact is that the speakers adapt to a person’s hearing sensitivity. And the most famous ringtone is the melody “La resa dei conti” from the movie “For a Few Dollars More”, with Clint Eastwood (1965). Vertu employees had to put a lot of effort into creating this phone, and the result was excellent.

Vertu phones - Conclusion.
By purchasing an original Vertu phone you will receive a unique phone – a jewel. Owning it will bring pleasure and the most pleasant emotions. And buying a copy of the phone, which is now offered by hundreds of online stores, will be disappointing. A copy is almost always worse than the original, this even applies to a copy of a gold coin that uses gold of the same standard. With Vertu phones, everything is much more complicated; for their production they use a lot of expensive and high-quality materials, which in the copy of the phone are replaced with cheap and low-quality ones.

In addition, the original Vertu phone is manufactured by highly qualified specialists who value and love their work. The making of copies is carried out by completely different people, often without education and love for work, they do their job as best they can and therefore the result will be noticeably inferior in quality.

Conclusions - buy original Vertu Phones, or an affordable iPhone.

Luxury Vertu Phones.

Probably, many people are surprised by the prices of Vertu brand phones. Well, what kind of functions, “bells and whistles” can you pay tens of thousands of dollars for? The fact is that the Vertu phone was originally conceived for very, very rich people who want to have a unique, “one-of-a-kind” thing. And the price doesn't matter.

That's why in 1998 Nokia company opened a branch in England, where it was decided to begin producing luxury phones of the highest class. Each phone is assembled by only one craftsman, and the assembly is done by hand. The master engraves the number and his personal signature on the phone only when the device is truly perfect and unique. So the owner of the phone can be sure that no one else has one like it. The name Vertu comes from the Latin word “virtus”, which means “excellent”.

Some manufacturing details

• Phone designs are developed by the best designers. The case and all parts are made of precious and rare metals - yellow and white gold, platinum, titanium alloy, a special Liquidmetal alloy or high-hardness polished steel.
• The phone case, at the request of the client, can be decorated with precious stones - diamonds, sapphires, rubies. The soft leather used for finishing is also of the highest quality and is tanned by hand. The leather undergoes multiple tests for resistance to heat and cold, moisture and dryness, water and light.
• Ceramic parts are also made from a special alloy and then polished continuously for two days. The special sapphire crystal is extremely scratch-resistant and provides impeccable image clarity.
• To ensure perfect sound quality, a miniature speaker is placed in an acoustic chamber - and you can listen to ringtones flawlessly performed by the London Symphony Orchestra.
• Well, there’s no need to even talk about the fact that all the models are unusually elegant and perfect from an aesthetic point of view. After all, if you paid the price of a car for a phone, then the craftsmen did their best, and you can be sure of the unsurpassed characteristics of your unique phone.

By the way, to console those who only have enough money for one screw from an elite phone, let’s add that Vertu’s functionality is quite low; most often they only have the necessary basic functions. Indeed, a millionaire on his own yacht will not work in Word from his phone, sit in

A company that became famous exclusively for its expensive mobile phones. Such luxury models are designed, first of all, to emphasize the status of their owner - after all, the cost of the cheapest one only starts from several thousand dollars. Technically, these devices usually lag behind their conventional counterparts (the first “advanced” model appeared only in 2009). The implication is that a person capable of purchasing such a luxurious accessory does not require add-ons like Wi-Fi or GPS.

When Cell phones They were just beginning their victorious march around the world, and owning any model was prestigious. But that was only the first time. Gradually, mobile phones penetrated all layers of society and ceased to be a luxury. But I really wanted to stand out from the crowd...

In 1997, a group of engineers Nokia proposes to the company management in principle new approach, namely, to create a phone using expensive and precious materials. The idea was not new - many users already had experience communicating with jewelers who decorated the cases of serial phones with jewels. But Nokia was the first to approach this issue professionally.

The idea was approved and already in 1998 a subsidiary company was founded, called Vertu. Translated from french word "vertu" means "virtue, dignity". In English, a similar word has the same meaning "virtue". But in German there is a very similar-sounding verb "vertun", which translates as "waste", which later gave rise to many sarcastic jokes.

In 1999, the concept of what future models should be was fully developed. The work was not progressing too quickly - new materials and new concepts were being tested. The very first phone (the founder of the collection Signature) was officially introduced on January 21, 2002. Second collection - Ascent– presented two years later. Today there are several main collections, and truly unique and exclusive models are periodically presented in small editions.

Technically, the new devices were regular serial phones. Nokia. The main emphasis was on design - titanium cases, precious stones, metal ceramics, leather... The most expensive production model Vertu costs about 90 thousand euros. The most expensive exclusive model is more than 320 thousand euros. All phones Vertu– manual assembly. The body of a phone can consist of almost a thousand individual elements, most of which are manufactured using special technologies. Still, Vertu is not just a serial phone sprinkled with “bruliki”.

Quite a bit of attention was paid to the quality of sound transmission. Speech must be transmitted clearly and without interference. Special speakers have even been developed that are specifically tuned to the frequency range of the human ear. The logo is applied in such a way that it is almost impossible to damage it. The company’s special pride is the keys that are pressed with a special characteristic “click”. Just like phones Nokia, y Vertu has its own unique ringtone.

By the way, historically, all phones Vertu were monoblocks. The company’s first “folding phone” appeared only in 2009.

Today, Vertu is one of the most famous companies producing such products. Its main competitors are companies such as Gresso, Mobiado, TAGHeuer.

The company's head office has been located in Church Crookham, Hampshire, UK since 2000. United Kingdom). Representative offices are scattered all over the world. As a subsidiary company, Vertu relatively independent from Nokia: It has its own management, its own engineers and production facilities.

A company that became famous exclusively for its expensive mobile phones. Such luxury models are designed, first of all, to emphasize the status of their owner - after all, the cost of the cheapest one only starts from several thousand dollars. Technically, these devices usually lag behind their conventional counterparts (the first “advanced” model appeared only in 2009). The implication is that a person capable of purchasing such a luxurious accessory does not require add-ons like Wi-Fi or GPS.

When mobile phones were just beginning their victorious march around the world, owning any model was prestigious. But that was only the first time. Gradually, mobile phones penetrated all layers of society and ceased to be a luxury. But I really wanted to stand out from the crowd...

In 1997, a group of engineers Nokia proposes to the company's management a fundamentally new approach, namely, to create a phone using expensive and precious materials. The idea was not new - many users already had experience communicating with jewelers who decorated the cases of serial phones with jewels. But Nokia was the first to approach this issue professionally.

The idea was approved and already in 1998 a subsidiary company was founded, called Vertu. Translated from French the word "vertu" means "virtue, dignity". In English, a similar word has the same meaning "virtue". But in German there is a very similar-sounding verb "vertun", which translates as "waste", which later gave rise to many sarcastic jokes.

In 1999, the concept of what future models should be was fully developed. The work was not progressing too quickly - new materials and new concepts were being tested. The very first phone (the founder of the collection Signature) was officially introduced on January 21, 2002. Second collection - Ascent– presented two years later. Today there are several main collections, and truly unique and exclusive models are periodically presented in small editions.

Technically, the new devices were regular serial phones. Nokia. The main emphasis was on design - titanium cases, precious stones, metal ceramics, leather... The most expensive production model Vertu costs about 90 thousand euros. The most expensive exclusive model is more than 320 thousand euros. All phones Vertu– manual assembly. The body of a phone can consist of almost a thousand individual elements, most of which are manufactured using special technologies. Still, Vertu is not just a serial phone sprinkled with “bruliki”.

Quite a bit of attention was paid to the quality of sound transmission. Speech must be transmitted clearly and without interference. Special speakers have even been developed that are specifically tuned to the frequency range of the human ear. The logo is applied in such a way that it is almost impossible to damage it. The company’s special pride is the keys that are pressed with a special characteristic “click”. Just like phones Nokia, y Vertu has its own unique ringtone.

By the way, historically, all phones Vertu were monoblocks. The company’s first “folding phone” appeared only in 2009.

Today, Vertu is one of the most famous companies producing such products. Its main competitors are companies such as Gresso, Mobiado, TAGHeuer.

The company's head office has been located in Church Crookham, Hampshire, United Kingdom since 2000. Representative offices are scattered all over the world. As a subsidiary company, Vertu relatively independent from Nokia: It has its own management, its own engineers and production facilities.

History of Vertu.

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The site's observer studied the history of the Vertu company, which was founded in 1998, released the world's first luxury phone, and also became known for its extraordinary model design and high-quality customer service. On July 13, 2017, the company announced the closure of smartphone production.

Creation of Vertu. Frank Nuovo

In addition, Vertu began to lose popularity among celebrities. Previously, the company's phones were perceived both as a work of art and as a way to emphasize status and wealth. Now the latter has begun to carry a negative connotation.

The press criticized Vertu models for being too flamboyant in their display of luxury. The company's phones began to be considered tasteless. The change in the image and style of modern wealthy people also played a role. In business, the benchmarks for many are Elon Musk and Mark Zuckerberg, but it is difficult to imagine them as the owners of Vertu. It’s also rare to see pop stars or famous actors using phones from this company.

In 2014, EQT Partners made attempts to restore the situation: it carried out restructuring, fired and changed top management. But such measures did not bring visible results. New models were called upon to restore the company's previous status.

In 2014, the company introduced the Vertu Signature Touch model. It had to combine functionality, luxury and stylish design and reliability. However, Wired also found disadvantages in it: the back plate became very hot, and the battery quickly discharged, but it could not be replaced due to the design of the phone.

It is unclear what plans Uzan had when purchasing the company. Under his leadership, Vertu was remembered for the release of a record-breaking, exclusive Signature Cobra Limited Edition phone. It was a reissue of another ultra-expensive model of the company - Vertu Signature Cobra - and looked very much like it.

The Signature Cobra Limited Edition collection includes only eight phones. The body of the phone is wrapped around a figurine of a cobra, the body of which is decorated with 439 rubies, and the eyes are made of two emeralds. The cost of the phone was $360 thousand. It was delivered to buyers by helicopter. However, the release of this model did not help improve the company's position.

Vertu Signature Cobra Limited Edition

At the end of June 2017, information was announced about the conclusion of a partnership between Vertu and the Chinese TCL Communication. For $40 million, Vertu received the right to use its partner’s technology in its own phones. The brand planned to release about 30 thousand phones.

On July 13, 2017, Vertu's agony ended - the company announced the closure of smartphone production. This resulted in the dismissal of 200 highly qualified employees. The company's debt amounted to $165 million. Throughout its history, Vertu was able to sell about 500 thousand phones. The rights to the brand and technology remained with Uzan.