M. V. Koltunova language and business communication. Language and business communication Etiquette and protocol of business communication

12.07.2024 ethnoscience
FEDERAL STATE AUTONOMOUS EDUCATIONAL INSTITUTION OF HIGHER EDUCATION

"SOUTH URAL STATE UNIVERSITY

(national research university)"

LAW INSTITUTE

Department of Professional Training and Management

in law enforcement

WORKBOOK FOR INDEPENDENT WORK

according to the training course ""

Direction of training 40.04.01 Jurisprudence

Profile of training: master's degree

Chelyabinsk, 2016
Compiled by:

Candidate of Philological Sciences, Associate Professor

G.V. Kubitz

according to the training course " Workshop on preparation of organizational and administrative documents»

FROM THE COMPILERS
The workbook contains practical material, training exercises, materials for stylistic analysis, and creative tasks for the student’s independent work.

When compiling the notebook, the following materials were used:

1. Belousova G.G., Mamaeva T.V. Workbook for independent work on stylistics. - Krasnoyar. state ped. University named after V.P. Astafieva. – Krasnoyarsk, 2009. - 70 p.

2. Bondaletov V.D. Collection of exercises on the stylistics of the Russian language. – L., 1989.

2.Golub I.B. Collection of exercises on the stylistics of the Russian language. – M., 1997.

3. Bolotnova N.S. Stylistics of the Russian language: control and training tasks. – M., 2005.

4. Ivakina N.N. Professional speech of a lawyer. -M.: Norma, 2015-448p.

5.Koltunova M.V. . Language and business communication: Norms, rhetoric, etiquette. Textbook manual for universities. - M.: "NPO "Economy"", 2000. - 271 p.

6. Kupina N.A. Fundamentals of stylistics and speech culture / N.A. Kupin. – M., 2004.

7. Krylova O.A. Fundamentals of functional stylistics of the Russian language. – M., 1979.

8.Panfilov A.K. Collection of exercises on the stylistics of the Russian language. – M., 1989.

9. Rosenthal D.E. Handbook of Spelling and Literary Editing / ed. I. B. Golub. .-360s.

10. Senkevich M. N. Stylistics of scientific speech and literary editing of scientific works. – M., 1976.

PART 1. Exercises and tasks

Task 1. Read fragments of documents, determine to which substyle of official business style they can be attributed. Give reasons for your choice.

1. According to the contract agreement we concluded with the defendant dated February 15, 1993, the defendant was obliged to deliver 2 tons of onions to us in October 1993. In fact, 1 ton was delivered to us. The shortage of onions amounted to 1 ton, the cost of which was 70,000 rubles.

2. Russia and India reaffirm their conviction that relations between states should develop on the basis of such fundamental and generally recognized principles as non-use of force or threat of force, respect for sovereignty, equality, territorial integrity, inviolability of borders and non-interference in the internal affairs of each other friend.

3. Birth registration is carried out by civil registry authorities at the place of birth of the child or at the place of residence of the parents or one of them.

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Task 2. Read the passages given and determine which functional styles they belong to. Prove that the text belongs to this style (list the main features of this style with examples from the text). Place punctuation marks.

A. So, in reality, the apparent position of the star turns out to be shifted relative to the true one by a certain angle. The Earth’s velocity vector rotates all the time in the orbital plane, as a result of which the axis of the telescope also rotates, describing a cone around the true direction to the star. Accordingly, the apparent position of the star on the celestial sphere describes a circle. If the direction to the star forms a plane of the earth's orbit, an angle different from the direct one, the apparent position of the star is described by an ellipse. For a star lying in the plane of the orbit, the ellipse turns into a straight line

B. After signing this Contract, all previous negotiations and correspondence regarding it become invalid. Any changes to this Contract and additions to it are considered valid only if they are made in writing and signed by authorized persons. All communications, statements and claims related to the execution of this Contract or arising from it must be sent by the parties to the addresses specified in the Contract. Neither party to the Contract may transfer its rights and obligations arising from the Contract or in connection with it to third parties without the written consent of the other party.

IN. At first, the Impressionists were not recognized; their painting seemed too bold and unusual; they were laughed at; no one wanted to buy their paintings; and the brilliant painters lived in poverty, remaining in obscurity for a year or two; however, neither poverty nor hunger could force them to abandon their beliefs. Many years passed some of the impressionist artists were no longer alive when their art was finally recognized. Now museums around the world are proud of the paintings of such masters as Manet, Renoir, Degas. Truth turned out to be stronger than prejudices and false ideas. Beauty and the eternally young, unfading, timeless high art won.

Director of a confectionery factory

from Luchnikova D.A.
Statement

Comrade director, packer D.A. Luchnikova is addressing you. on this issue. I kindly ask you to relieve me from working the second shift for a while. I am currently undergoing treatment at the clinic, I can provide a certificate. I beg you not to refuse my request and sign.
Luchnikova D.A. August 3, 2015
Task 4. Write statements using the form and language cliches,

1) with a request to allow you to go on academic leave;

2) with a request to hire you; 3) with a request to send you material for writing your thesis essay.
Task 5. Find and correct errors in the execution of the power of attorney. Edit the text.
Power of attorney

I, Shevchuk L.A., trust my husband Shevchuk I.S. receive my salary for the first half of December. Due to the fact that I am in the hospital.

December 16, 20..... L.A. Shevchuk
Task 6. Find and correct errors in this autobiography. Make editorial changes using proofreading marks.

Autobiography

I, Sergey Sergeevich Sergeev, was born on June 31, 1980. I was born and live in the city of Novosibirsk. From 1987 to 1993 he studied at school. I only completed six classes. In the same year he entered the school. There I received the profession of an installer.

From 1996 to the present I have been working in the construction department. Now I already have the 4th category. Since 1998 he was appointed foreman of an integrated brigade. I study at the evening university of culture and work.

Sergeev Sergey September 4, 1998
Task 7. Make up headings for administrative documents, using these nouns in the required form: appointment, liquidation, approval, reorganization, creation, measures, results, encouragement, dismissal.

Task 8. Find cases of violation of lexical compatibility in set phrases and correct them:
Play a role, play a meaning; solve a problem, resolve a situation, resolve an issue, solve a problem; represent interests, represent the company, present results; consider the issue, consider the case, consider the case; repay a loan, pay off a debt, repay a loan; make a proposal, introduce a question, introduce a resolution; follow the rules, follow the budget, follow the laws; compensate for damage, compensate for credit, compensate for the rental item.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Task 9. Explain the difference in the lexical meaning of synonyms using explanatory dictionaries.
Patron, sponsor, patron; commission agent, intermediary, broker, broker; treaty, agreement, contract; register, list, inventory, inventory; concern, holding, corporation;

manager, manager, economic director; marketer, distributor, distributor; bill, check, bond, share.

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Task 10. Conduct a legal review of the orders below

(orders), identify the errors contained in them, and prepare a reasoned conclusion.

Sample 1
Open Joint Stock Company "Neva"
Order

No. 124-p January 20, 20___
Saratov
on concluding agreements on individual material

responsibility of S.Yu. Stepanova and T.D. Masterkova
Guided by section XI of the Labor Code of the Russian Federation and the Regulations on

procedure for concluding individual liability agreements with

employees of JSC Neva,

I order:

1. The head of the HR department should ensure the conclusion of agreements on individual full financial responsibility with newly hired employees at Neva OJSC: accountant Tamara Dmitrievna Masterkova and accountant Svetlanov Yuryevna Stepanova.

2. Entrust control over the implementation of this order to the deputy general director of the enterprise for personnel.

Reason: current legislation and memorandum of the Chief Accountant dated January 11.
General Director ______________________________ S.A. Dyatlov

JSC "Neva" personal signature
Chief _______________________________ T.A. Smirnova
legal department personal signature

Ministry of Internal Affairs of the Russian Federation

DEPARTMENT OF INTERNAL AFFAIRS FOR THE MOSCOW REGION
PRIKAAZ
"_____" March 2015 No. _________
TROITSK
About punishment of employees
On March 3, 2015, at 18:10, from the building of the Center for Temporary Isolation of Juvenile Offenders of the Ministry of Internal Affairs of the Moscow Region (hereinafter referred to as TsVINPP), minors S. Ivanov and A. Kruglov, taking advantage of the lack of control on the part of the police senior sergeant on duty, Yu.R. Pimenov, they escaped through the window.

This incident became possible due to the failure of the TsVINP employees to fully comply with the requirements of Order of the Ministry of Internal Affairs of Russia No. 3255 of October 14, 19981 “On measures to further improve the work of reception centers for minors of internal affairs bodies.” Senior police sergeant Yu.R., on duty under the CCVINP regime. Pimenova, instead of being directly with the children and exercising control over them, sat on a chair near the classroom and read a newspaper and ate candy, which is a gross violation of discipline.

The head of the TsVIINP, police major S.R. Kiselev, did not ensure the tasks assigned to the reception center to prevent delinquency among minors and eliminate conditions conducive to escape of minors.

I ORDER:

For improper performance of official duties in failing to monitor minors, which contributed to their escape, senior police sergeant Yuri Robertovich Pimenov, the duty officer at the Center for Temporary Isolation of Juvenile Offenders at the Moscow Region Internal Affairs Directorate, was demoted.

For lack of control over the performance of service by personnel, failure to take measures to prevent the escape of minors, police Major Sergei Robertovich Kiselev, head of the Center for Temporary Isolation of Juvenile Offenders of the Ministry of Internal Affairs of Russia for the Moscow Region, is to be reprimanded.

By March 10, 2015, conduct an inspection of places where minors may escape and ensure their technical strengthening.
Head of Department

Major General of Police V. Ivanov

Task 11 . Find lexical errors in the sentences, correct them and write down the sentences in edited form.
1. The enterprise pays the Auto Center the cost of spare parts according to the current price lists.

2. Allocate a subsidy for bus trips for a preferential category of citizens for the summer holiday period (from May 10 to September 12, 1997).

3. An indicator characterizing the qualifications of an employee is the ability to adapt to a new situation and take new approaches to solving emerging problems.

4. Please send us for review the current prices for the purchase of EATS "Kvant" equipment with a capacity of 240 and 480 numbers and the estimated cost of a working version of the software for the above capacities.

5. Our goal is to create an economic base for increasing the level of operation and repair of the city’s housing stock.

6. Prices for goods are negotiable in accordance with the current price list.

7. The contract for the protection of aircraft implies personal protection of the aircraft, regardless of the location of the aircraft on the territory of the airfield.

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Task 12.Edit the sentences, eliminating speech redundancy.
1. We are interested in you can whether you tell us the address of another supplier, or, in the event impossible, you can whether you inform about your possibilities deliver to us directly. 2. We hope for the future joint cooperation with your company. 3. To make a vital decision for ours with you We suggest that employees organize a meeting at the management level. 4. Wholesalers must create good business relationship with market leadership to ensure the successful operation of the wholesale market. 5. We decided: to carry out a phased decor land allotments with registration ownership. 6. If in yours region demand for yours products satisfied and You are looking for new opportunities in new markets, then we are ready To you help organize sales yours products in our sales network.
Task 13. Read the letter. Edit to correct errors.
Zenit LLC

1500063, st. Panina, 223, apt. 1 To the company "Window to the World"

(for Ivanov II.) 1500000, Saratov, st. Nekrasova, 1

__________ № _____________

to №________ from ___________
On non-fulfillment of agreements

Your Honor!

Dear General Director, I wrote to you on March 1 with a request to provide me with the execution of the contract for the supply of windows. But there was no answer from you, and I’m starting to get pretty worried; I hope you won’t let me down, because several of my clients are waiting

insertion of windows according to the agreement concluded between us. Which means my reputation is at risk if I don't deliver them on time. If they are not here on Wednesday, I will be forced to cancel the order, this will be sad, since I have been cooperating with you for many years.
I wish you good health,

With hope for mutual understanding and further cooperation,

Ivanov Ivan Ivanovich

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Task 14. Instead of dots, insert words that most accurately express the idea.
1) Man... (invented, found, found, invented, created) words for everything that he discovered... (in the world, in the universe, on earth). 2) But this is not enough. 3) He... (named, explained, defined, pointed to) every action and state. 4) He... (named, designated, explained, baptized, defined) in words the properties and qualities of everything that surrounds him. 5) Dictionary... (reproduces, defines, displays, reflects, records) all changes... (occurring, occurring, existing) in the world. 6) He... (impressed, reflected, preserved) the experience and wisdom of centuries and, without falling behind, accompanies life,... (movement, progress, development) of technology, science, art. 7) He can... (select, name, designate, define, point to) any thing and has the means to... (express, designate, explain, convey, communicate) the most abstract and generalized ideas and concepts. (According to S. Marshak).

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________

Task 15. Fill in these details with content. Correct any errors made when filling out these details.

Name of company

LANGUAGE AND BUSINESS COMMUNICATION.

norms. rhetoric. etiquette.

Norms

Rhetoric

Russian Federation

as a teaching aid for students

institutions of higher education

Moscow Economics 2000

www.economica.ru
UDC 81‘256.5:65.0(075.8)

INTRODUCTION


Business communication is the most widespread type of social communication. It represents the sphere of commercial and administrative-legal, economic-legal and diplomatic relations.

New economic and social conditions encouraged the broad masses of the population to engage in commercial and organizational activities. This circumstance has brought to the fore the need to teach linguistic forms of business communication, the need to increase the linguistic competence of persons entering into social and legal relations and guiding the actions of people. In market conditions, linguistic competence becomes an indispensable component of general professional training for managers, municipal employees, assistants, and managers at all levels.

The ability to successfully conduct business negotiations, competently compose the text of a document, and the ability to work with documents are the most important components of the professional culture of a decision maker.

Low speech culture is directly related to the low efficiency of meetings, negotiations, paralysis of laws, which are often drawn up in such a way that they simply cannot be implemented.

Speech culture is an economic category. High speech culture and developed economy in advanced countries are inseparable from each other and interconnected. Conversely, the low speech culture of a society determines the appropriate level of development and efficiency of the economy.

Any American considers learning verbal forms of communication to be not only useful, but also prestigious. Here you can often hear puzzled questions from students: “Why do we need to study? We know how to speak.”

“Speaking” is quite likely, yes. How about expressing yourself, speaking, reporting, parrying, commenting, thesis, defining, summarizing, paraphrasing? But these are all also types of speech activity, which occupy a very important place in the daily professional communication of a manager.

Today, cultural and speech courses are widely introduced into the curricula of universities in the specialty “management”, “managerial audit”, “municipal employee”, “marketing”.

The proposed textbook is devoted to the culture of speech in business communication and its various aspects. It comprehensively examines the features of business oral and written speech, provides examples of almost all genres of business communication, recommendations, test questions and didactic material.

Much attention is paid to the features of oral and written business communication, the rules for translating linguistic information from one type of speech to another.

The undertaken description of the features of the language of business communication and the recommendations given in the book are based on the latest achievements of domestic and foreign linguistics in the field of the theory of types of speech cultures, the theory of speech acts, communicative grammar, text theory, rhetoric, and functional linguistics.

This manual was written on the basis of a scientific study of the speech of managers, municipal employees and as a result of many years of reading cultural and speech courses in economic universities.

The manual uses materials from the books: Lapinskaya I.P. Russian language for managers. Voronezh: VSU Publishing House, 1994; Russian language of business communication / Ed. I.A. Sternina. Voronezh: VSU Publishing House; Shilova K.A. Telephone conversations of a business man. M., 1993; Russian language and communication culture for civil servants. Saratov: Slovo, 1998.

Business communication etiquette- this is a set of moral rules, norms, ideas that regulate relationships, as well as the behavior of individuals in joint production activities. Business communication etiquette is a necessary part of a person’s life, as well as the most important type of relationship with other individuals.

The main regulators of relationships are ethical norms, which express ideas about evil and good, injustice and justice in people’s actions. When communicating with his boss, subordinates, and colleagues, a person spontaneously or consciously relies on the etiquette of business communication. Depending on the understanding of moral standards, the content and degree of etiquette, it can make business communication effective, solve problems, achieve goals, or, conversely, make it impossible.

Etiquette, translated from French, means a set of rules of behavior that concern people (forms of address, behavior in public places, treatment of others, greetings, clothing, manners).

Business communication etiquette manifests itself at various levels of the social system, as well as in different forms. Participants in business communication are in official status and are aimed at achieving specific tasks. Its distinctive feature is the absence of self-sufficient meaning, since the etiquette of business communication is not an end in itself, but directly serves as a means to achieve other goals. In market relations, this means obtaining maximum profit.

Speech etiquette in business communication

The peculiarity of business communication is determined by the fact that it arises in connection with or on the basis of a certain type of activity that is associated with the production, for example, of a business effect or product. The parties to business communication act in official (formal) statuses, which determine the necessary norms and standards (including ethical) of people’s behavior. The specificity of business communication is regulation, expressed in subordination to established restrictions, cultural and national traditions, and ethical professional principles.

Speech etiquette in business communication is a complex process in the development of contacts between individuals in the professional sphere. There are “unwritten” and “written” norms of behavior in various situations of official contact. The accepted certain order, as well as the official form of treatment, is called business etiquette. It creates rules that promote mutual understanding between people, and also creates convenience, practicality and expediency.

Business etiquette consists of rules: norms (horizontal) that apply between team members, as well as instructions (vertical) that are characteristic of the manager and subordinate.

A general requirement of speech etiquette in business communication is a friendly and considerate attitude towards all employees and partners, regardless of their dislikes and likes. The regulation of business interaction is noted in the attention to speech.

Speech etiquette in business communication represents norms of linguistic behavior developed by society, standard ready-made formulas that allow you to organize etiquette situations, requests, greetings, thanks, such as “be kind,” “hello,” “glad to meet you,” “permit me to apologize.” . Sustainable structures are selected taking into account psychological, social, and age characteristics.

Speech etiquette in business communication involves establishing contact between people, exchanging certain information to build joint activities, and cooperation.

The following stages in business communication are distinguished:

  • establishing contact, including getting to know as well as understanding the other person;
  • orientation in the ongoing communication situation, as well as its comprehension with pauses;
  • discussion of the problem;
  • solution to the problem;
  • leaving contact (termination).

Official business contacts are based on partnership principles, built from mutual requests, as well as from the needs and interests of the business. In direct contact, namely direct conversation, oral as well as non-verbal communication is of greater importance. Messaging over the phone or chatting is common.

Business communication etiquette is a real art, which cannot be mastered right away. Compliance with norms, culture, and rules of behavior will have a primary role in career advancement. If you are a promising specialist, as well as the face of the company, then think and imagine yourself as part of the team. The greeting “hello” in everyday life means: “I am willing to maintain a relationship,” but the absence of this etiquette sign is read as a lack of desire to maintain a relationship. Therefore, the norm is to greet clients, employees, and visitors, both at the beginning of a conversation and in the absence of intentions to enter into verbal contact.

In business communication, speech etiquette is a set of speech etiquette means, as well as certain rules for their use in various situations.

Business communication etiquette includes the following important points:

  • You cannot be late for business meetings;
  • Reception of guests requires careful preparation (development of a negotiation plan, discussion with colleagues);
  • corresponding strict appearance;
  • It is important before the meeting to collect information about those with whom you are meeting, to think through all the questions of interest.

Etiquette and protocol of business communication

The protocol includes greeting, introduction, address, and handshake. If the participants do not know each other yet, they should introduce themselves. According to the protocol of business communication, the head of the receiving party is introduced first, then the head of the guests. They then introduce the rest of the staff. If a large delegation has arrived, then name presentation is avoided by presenting lists of participants, where the participants are indicated by name and position.

At a business meeting, the junior in position is always introduced to the senior; gender does not play a role; If you have previously met with a partner, then you need to introduce yourself again. If someone hasn't introduced themselves, feel free to ask them about it, but don't ask them again. It is necessary to remember names immediately to avoid awkward situations. A handshake at a business meeting is used as a sign of an agreement, and it is also used immediately after the words of greeting. When introducing you to another person, he is the first to extend his hand to you. A handshake is done with the right hand, if it is busy, they are given with the left, but after apologizing.

The initiative for a handshake comes from the elder and from the one who has a higher position. The woman is given the right to decide whether to shake hands with her or not. According to etiquette, she is the first to offer her hand in greeting. Having approached the group and shook hands with one of the members, you must do the same with everyone. Verbal greetings are limited if the group is large. If a hand extended for a handshake is not responded to with a handshake, this is regarded as an insult.

Ethics is a philosophical science whose subject of study is morality. The practical significance of ethics is noted in the field of human communication, and communication between people is an important component in the process of joint activity. The joint activities of people in relation to morality cannot be neutral. Compliance with business communication etiquette is the most important component that will determine success in business and entrepreneurial activity, and career advancement. Psychologists note that success in financial affairs or in the technical field depends fifteen percent on professionalism and eighty-five percent on the ability to conduct business communication.

Jen Yager, PhD, notes six principles of business etiquette:

  1. Punctuality, completing work on time;
  2. Confidentiality (keeping secrets of the corporation or the personal lives of colleagues, the results of the transaction);
  3. Friendliness, courtesy, goodwill in any situation; showing attention to others (to colleagues, boss, subordinates);
  4. Respect for the opinions, criticism, and advice of colleagues, subordinates and superiors (when they express doubt about the quality of your work, show that you value the experience and considerations of other people);
  5. Compliance with the dress code - clothing code;
  6. Control of your speech, absence of swear words in speech.

Ethics and etiquette of business communication should be built on the moral qualities of the individual, as well as the categories of ethics: truthfulness, honesty, generosity, modesty, dignity, duty, conscience, honor, which give business relations a moral character.

Business meeting etiquette during lunch includes the following points:

  • scheduling a meeting in an office or restaurant near the invitee’s office;
  • the initiator of the meeting orders a table;
  • it is important to inquire in advance about the tastes and preferences of the dinner participants;
  • if you don’t know your gastronomic preferences, then find out the restaurant menu: how rich is the selection of meat and vegetable dishes;
  • a table is reserved in a non-smoking room;
  • the initiator of the meeting arrives at the restaurant 15 minutes earlier;
  • the choice of dishes is limited to familiar dishes;
  • if the meeting is scheduled in the office, then it is held in a conference room or meeting room;
  • such a lunch is served by the ordered staff;
  • the main purpose of lunch is a business conversation, which begins with general phrases, gradually moving to the topic;
  • At this informal meeting, jokes and touching on abstract topics will be appropriate, but correctness and tact in everything are required.

Telephone etiquette in business communication

During telephone conversations, etiquette in speech plays a significant role, since the interlocutor does not see, but only hears you. It is important to monitor the volume of speech, clarity, speed, and also follow the following rules: the call should be answered no later than the 3rd ring. If you call yourself, hang up no earlier than the 5th ring.

There should be a greeting at the beginning of the conversation. Before starting a conversation, find out whether it is convenient for the interlocutor to communicate now. If you refuse, please specify when you can call back. The initiator ends the conversation and also calls back after the telephone call is interrupted. If your call is on behalf of a third party, for example, you are a secretary, then name on behalf of which company you are calling and briefly outline the topic of the upcoming conversation. If you are a third party and are asked to connect, clarify the purpose of the conversation.

Make all personal calls outside of business hours. They promised to call back - be sure to call back. Watch your tone of voice and do not chew while talking. Give the interlocutor the opportunity to complete his speech. Do not cross-talk with other people during telephone conversations. If the connection quality is poor, then the right thing to do is to continue the conversation after a while. In this case, either party can initiate the end of the call.

Building business relationships is impossible without the ability to communicate. Observing the canons of politeness and being able to conduct a conversation correctly is important for creating working relationships. In the business sphere, speech etiquette creates rules that combine the features of language and norms of behavior in an official setting.

Speech etiquette and business communication

Speech etiquette in business communication helps partners or employees interact more effectively. In business life, a respectful attitude creates a favorable atmosphere in the team.

Speech etiquette is a universal tool that allows you to establish clear principles. The rules of communication must comply with the charter of the enterprise, national peculiarities of doing business, and the principles of professional ethics. When creating a corporate culture, the norms of communication between colleagues and the standards of interaction between management and ordinary employees are taken into account.

Rules for successful official communication:

  • Speech and manners must be appropriate to the specific situation. A cold, dry tone of statements at a corporate party or familiarity in an office setting will only cause rejection.
  • Replies should be extremely clear to the interlocutor. The vocabulary accepted in the team, clear pronunciation, and clarity of presentation of thoughts are encouraged.
  • Reliability, informativeness of statements.
  • Correct attitude towards the interlocutor. Verbal interaction, together with manners of behavior, should help resolve and prevent conflicts or the occurrence of conflicts.
  • Moderation. Silence is uninformative, and lengthy explanations will only tire you.
  • Ability to hear. To successfully conduct business, it is important to understand the intentions of partners and clients in a timely manner.

Stages of business communication

The rules of speech behavior divide business communication into 6 standard processes:

  1. and presentation. At this stage, contact is established. The quality of further communication depends on correct behavior. In addition to standard language formulas for greeting clients, employees, and visitors, speech etiquette provides for observance of subordination. and the youngest in rank or age should introduce himself first.
  2. Dialogue. Includes compliance with the official canons of polite communication, correctness of address etiquette and speech formulations.
  3. Resolving conflicts or problematic situations. These are the skills of working with objections, the ability to politely refuse, and resolve a dispute. What is important here is mutual readiness for constructive dialogue.
  4. Everyday interaction. A routine process of communication, regular negotiations to promote your company with clients, partners, and employees.
  5. Non-verbal communication. This includes gestures, speech formulations, body language, and establishing personal boundaries that are comfortable for all participants. Etiquette also provides for standard manifestations of attentiveness and cordiality.
  6. Parting. Ending a conversation or meeting. The impression of the employee or the entire enterprise directly depends on this stage.

Principles of speech business etiquette

Successful establishment of profitable contacts requires adherence to the following basic principles:

  1. , compliance with the rules of hierarchy. Corporate speech etiquette requires observing the order of statements and choosing the correct wording of the address.
  2. Creating a positive image. Always encouraging partners and colleagues to express positive emotions means instilling trust and strengthening relationships.
  3. Attentiveness to your partner's opinion. Respect for your opponent is one of the dogmas of business etiquette. In addition: without interrupting your colleague’s speech, you get the opportunity to consider a controversial situation from a different angle and find an effective solution to the problem.
  4. Situational. The style of writing or conversation, tone, and accompanying behavior depend on the situation.
  5. Predictability, standard of communication. Any official meeting or correspondence takes place according to pre-agreed rules. This allows you to prepare more thoroughly for the dialogue and know in advance how to behave. It also helps create a comfortable environment and increase the effectiveness of the meeting.

Etiquette for business conversations on the phone

Modern speech etiquette and communication culture take into account the latest technical capabilities. Standards for conducting telephone conversations:

  • Compliance with corporate forms of greeting, introduction, address, farewell.
  • Informative, concise statements. You shouldn’t take your partner away from business for too long.
  • Logical structure of conversation and presentation of thoughts. Many people remember information over the phone less well than in a text or in a personal meeting. It is necessary to clearly express the main points that need to be conveyed to the interlocutor.
  • Friendly voice, politeness, compliance with the principles of speech etiquette.
  • Clear, competent speech. In telephone conversations, the opponent’s gestures or appearance are not visible. Voice and competent speech structure will benefit the company’s image.
  • Average rhythm of word pronunciation.
  • Moderate voice volume.

Oratory

In addition to the ability to negotiate in business communication, it is important to organize public speaking in accordance with speech etiquette. Plato also complained that writing skills had eradicated the use of oratory.

Speaking to an audience requires knowledge basic techniques rhetoric, which includes:

  • Eliminate stage fright.
  • Conversations that are understandable to the audience in accordance with the principles of speech etiquette and the rules of business communication.
  • Development of richness of speech, skills of competent use of language techniques.
  • Confidence in your words, the ability to present yourself with dignity in front of the public.
  • The art of using gestures.
  • Attracting and maintaining the attention of the public.
  • Skills in working with questions, the ability not to get confused in an unexpected situation.
  • A well-trained voice, the ability to effectively present oneself to the public.

To maintain the company's image, it is important to make a favorable impression on the interlocutor. Basic norms for negotiations and correspondence are established in accordance with the rules of speech etiquette, cultural characteristics of the country and corporate rules.