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Steve Jobs lived an amazing life. Not only did he manage an incredible company in the era of the formation, and subsequently the widespread dominance of information technology, but he was also remembered for his statements. Sometimes rude, sometimes not entirely understandable, but often hitting exactly the target, and if not at the moment of utterance, then certainly a few years later. had his own opinion about everything. To confirm this statement, let's look at the thirteen statements by the Apple founder, prepared by Business Insider, that had the greatest effect and impression on people.

Creativity simply brings things together. When you ask a creative person how they managed to do something, they feel a little guilty because they didn't really do anything on purpose, they just saw it. This seems obvious to them.

Always remember that you are mortal - this is The best way avoiding the fear of losing something that I know. You have nothing anymore. There is no reason not to follow your heart.

It is necessary to be a standard of quality. Some people are not used to being in an environment where perfection is taken for granted.

You can't connect the dots looking forward. You can only do this by looking back. So you just have to trust that the dots will somehow connect in the future. You need to believe in something. Into your character, destiny, life, karma, whatever. This approach has never let me down and has made my life what it is.

Your work should be a significant part of your life, and the only way to be completely satisfied is to do what you consider to be great work. And the only way to do great work is to love what you do. If you haven't found such a job yet, keep looking. Do not give up. You will feel it when you find it. Like any relationship in our lives, this one only gets better as the years pass. So keep searching until you find it. Do not give up.

Being the richest man in the cemetery means nothing to me. But going to bed knowing that we did something wonderful is important.

I'm just as proud of the many things we didn't do as I am of the ones we did. Innovation has said no to thousands of things.

I think if you do something and it turns out to be something good, then you need to go do something else. You can't stay in one place for too long, you need to focus on what comes next.

Getting fired from Apple was the best thing that ever happened to me. The heaviness of success was replaced by the lightness of a new beginning. This situation helped me enter one of the most productive periods of my life.

Quality is more important than quantity. One home run is much better than two doubles.

When I was 17, I read a quote that went something like this: “If you live every day as if it were your last, someday you will probably be right.” She left an impression on me, and even now, 33 years later, every day I look in the mirror and ask myself: “If today was my last day, would I do what I set out to do?” And if the answer was no for several days in a row, I knew it was time to change something.

I am convinced that half of what separates a successful businessman from an unsuccessful one is called perseverance.

I want to leave a mark on the Universe.

Prepared by: Dmitry Sirotkin

I present to you a selection quotes from entrepreneur Steve Jobs .

He showed in practice that business can become a means of changing the world for the better. At least that's what he strived for.

Quotes summarized by topic: about myself, life ethics, approach to business, people, employees, devices, Bill Gates and Microsoft, creativity and intuition, mission, death, customer needs, life, corporations, wealth, upbringing and education, women and sex, innovation, God.

About Me

I would trade all my technology for a meeting with Socrates.

When I turned 23, I already had more than a million dollars, at 24 - more than 10 million, and at 25 - more than 100 million. And none of this matters because I have never done anything just for money.

What motivates me? I think most creative people seek to express gratitude for enjoying the fruits of the work done before them by others.

The saying that guides me in everything? “You will never know what you were looking for until you find it.”

When I was 17, I read a quote that went something like this: “If you live every day as if it were your last, someday you will be right.” The quote made an impression on me and since then, for 33 years, I have looked in the mirror every day and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And as soon as the answer was “No” for several days in a row, I knew that something needed to change.

I really respect incremental change and try to do something similar in my life, but I have always been attracted to revolutionary change. Because they are more difficult. They are much more emotionally intense. And during such changes, you always go through a period when everyone tells you that you won’t succeed.

Again, you can't connect the dots looking forward; they can only be connected looking backwards. So you have to trust that the dots will connect in the future. You have to believe in something - life, destiny, karma... This approach has never allowed me to lose heart, and is the reason for everything important in my life.

Over the years, I have stopped buying many things simply because they now seem ridiculous to me.

I - only person who I know lost a quarter of a billion dollars in a year. It shapes the personality very well.

Getting fired from Apple was the best thing that ever happened to me. The burden of success has been replaced by the agility of a beginner, unsure of anything. I gained freedom that allowed me to enter one of the most creative periods of my life.

Goal - I am looking for a shelter that requires repair or reconstruction, but has a solid foundation. Ready to destroy walls, build bridges and install lighting. I have vast experience behind me, I am distinguished by frantic energy, and I have what is called “a vision of the essence.” I'm not afraid to start from scratch. Useful skills - that very “vision of the essence”, experience public speaking, I know how to inspire people and help them create something grandiose.

You can hire someone to drive a car for you, make money for you, but you can't hire someone with all your money to bear the disease for you.

If for some reason you are upset, then this is not a reason to say goodbye to life. But if life has decided to leave you, this is a reason for frustration.

About life ethics

It’s better to go ahead and invent tomorrow than to worry about yesterday being so-so.

If you just want to go fast, go alone. But if you want to go far, go together.

Start small, but dream big. Don't do too many things at once. Do a few simple things first, and gradually move on to more complex ones. And always think about the future.

You need to tell others more often about what you have done. Of course, there is no need to impose this, be smug or fanatical about yourself - this will only scare people away. Still, you shouldn’t be embarrassed to tell others about what you’ve done at the right time.

Not making mistakes means living an unfulfilling life.

Your time is limited. So don't waste it on living someone else's life. Don't fall into the trap of dogma that teaches you to live according to other people's thoughts. Don't let the noise of other people's opinions drown out your inner voice. And the most important. Have the courage to follow your heart and intuition. They somehow already know what you really want to become. Everything else is secondary.

Sometimes life hits you over the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You need to find what you love. And this is as true for work as it is for relationships.

Remembering that I will die soon is the most important tool that helps me make difficult decisions in my life. Because everything else - other people's expectations, pride, all this fear of embarrassment or failure - all these things dissolve in the face of death, leaving only what is really important. Remembering death is the best way to avoid thinking that you have something to lose. You are already naked. You no longer have any reason not to follow your heart.

There is only one way to do great work - to love it. If you haven't come to this, wait. Don't rush into action. As with everything else, your own heart will help you suggest something interesting.

About the approach to business

My business model is The Beatles. Four guys, each of whom had control over the other's evil tendencies. They balanced each other, and the result was greater than just the sum of its parts. This is how business should be, in my opinion: great things are not accomplished alone, they are always the achievement of a team.

Why join the Navy when you can be a pirate?

Pablo Picasso once said: “Good artists copy, great artists steal.” We have never been ashamed of stealing brilliant ideas from others.

I am convinced that half of what separates successful entrepreneurs from unsuccessful ones is persistence.

Concentration and simplicity. To think clearly, you have to put in a lot of effort. And it's worth it, because this way you can move mountains.

When you start solving a problem, the most difficult solutions come to mind first, and most people stop there. But if you continue to think further, if you delve into the problem, if you remove the peel layer by layer, as if peeling an onion, then you come to the most elegant and simple solution. Most people simply do not have the energy or time for this.

Be the standard of quality. Some people were not in an environment where innovation was a major asset.

This phrase is from Buddhism: A beginner's opinion. It's great to have a newbie's perspective.

I think if you have done something and it turned out to be good enough, then you need to do something else, something wonderful, and not relax for a long time. To understand what to do next.

About people

The most the best people the ones that make you smile the most.

When you're young, you watch TV and think that the TV companies are conspiring to make people stupid. But when you get a little older, you realize that this is not so. People themselves want this. And this is much more depressing. A conspiracy is not scary. You can shoot the bastards! Start a revolution! But there is no conspiracy, TV companies are simply meeting demand. This is true.

I believe that a person's qualities are determined by his environment and not by heredity.

Whether the house you live in is three hundred square meters or three thousand square meters, you are equally lonely.

Many people don't have very diverse experiences. There are not enough coordinates on their life graph to connect them and build the correct trajectory of movement. Most do not see the problem in all its diversity, so their solutions are very straightforward. The higher a person’s culture, which allows him to make wider use of the experience of mankind, the better his design solutions.

About employees

Stay hungry. Stay reckless.

You need to work not 12 hours, but with your head!

It makes no sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.

I can fire someone and then call them to discuss a project or rehire them. The past doesn't bother me, only the present matters.

All we are are our ideas and our people. Only the brilliant companies within the walls make us get up in the morning and drag ourselves to work. smart people. I have always believed that the right selection of employees is the key to success in any business.

Do you want to spend the rest of your life selling soda or do you want to change the world? (convincing John Sculley to leave PepsiCo for Apple)

If you are involved in a dying industry, quit quickly before you lose your job.

About devices

The computer is the most amazing tool I have ever encountered. This is a bicycle for our consciousness.

We think that we mainly watch TV to give our brains a rest and we work at the computer when we want to turn on our brains.

TV is dull and kills a lot of time. Turn it off and you'll save a few brain cells. However, be careful - you can also become dumb using an Apple computer.

I don't trust a computer I can't lift.

Design is not about how a thing looks, but how it works.

About Bill Gates and Microsoft

Bill Gates would have been incredibly open-minded if he had ever tried acid or even gone to an ashram when he was young.

He is a businessman. Conquering the market was more important than making great products. As a result, Bill became the richest man in the world, and if that was his goal, he achieved it.

Being the richest man in the cemetery doesn't matter to me... Going to bed thinking that you created something beautiful... that's what matters to me.

The only problem with Microsoft is they have no taste. Absolutely. I don't mean in small ways, but in big ways. They have no ideas of their own, there is no culture in their products.

About creativity and intuition

Creativity simply brings things together. When you ask a creative person how he managed to do something, he feels a little guilty because he didn't really do anything on purpose, he just saw it. This seems obvious to him.

Intuition is a very powerful thing, more powerful than intellect.

If you just sit and watch, you will see how limitless your thinking is. If you try to calm him down, it will only get worse. But over time, thinking calms down on its own and you learn to control it. At this moment, intuition awakens and you see everything around you much more clearly than you saw before.

About the mission

We are here to make a contribution to this world. Otherwise why are we here?

My job is not to make people's lives easier. My job is to make them better.

You know that we eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. We use mathematics, but other people developed it too... I think we all say this all the time. This is a great reason to create something that could be useful to humanity.

About death

Death is probably the best invention of Life. She is the cause of change. She clears away the old to make way for the new.

We don't have a chance to do many things, all of which can be called great. Because this is our life. Life is short and you die. Do you know this?

Nobody wants to die. Even people who want to go to heaven don't want it to happen.

About customer needs

It's really hard to create a product based on focus groups. Most often, people don’t understand what they really need until you show it to them.

You can't just ask customers what they need, because by the time you do that, they will want something new.

People pay us for integration; they don’t have time to think all day long about what connects to what.

About life

The path traveled is the reward.

There's no way we'll survive unless we go a little crazy...

Only having a goal brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a little optimism during a difficult time.

About corporations

I remember my first day at HP when I was happy and enthusiastic when I met my supervisor, a guy named Chris. I told him that electronics are my love and asked him what he liked the most. He looked at me and said, “What I love most is fucking.” I learned a lot that summer.

When companies grow into multi-billion dollar corporations, they lose their ideology. Wedged between those who run the company and those who do the work are a thick layer of middle managers. Thus, the connection with the product and the passion for working on it are lost. And the creators - the only ones who really care about their product - have to convince five levels of management that they are doing exactly what is needed.

About wealth

The older we get, the smarter we become, and gradually we realize that a watch that costs thirty dollars and a watch that costs three hundred dollars tell the same time.

Of course, there are people for whom money comes first. These are usually people who will never become rich. Only those who are talented, lucky and do not constantly think about money achieve wealth.

About upbringing and education

Don't raise your children to be rich. Raise them to be happy. So when they grow up, they will know the value of things, not their price.

The most important thing in education is the person. A person who sparks your curiosity, who feeds your curiosity; computers can't give you that.

About women and sex

I have had many different women, but my own wives have always been the best.

My girlfriend always laughs during sex. Regardless of what she is reading at the time.

About innovation

Innovation distinguishes the leader from the catcher.

We made the icons on the screen so cute that you will want to lick them.

About God

As for faith in God, I believe in him about 50%, and don’t believe in him 50%.

Apparently, leaders like Steve Jobs are rehabilitating business by giving it a meaningful dimension. And in general, the fact that among the heroes of our strange era there are entrepreneurs inspires me personally moderate optimism .

Quotes about Steve Jobs

• B. Gates: Jobs always expected the best results from his work and from the products his company creates. He had the mindset of a designer. You see, I look at the code and say, “Okay, it's well written.” It's just a different way of perceiving the world. He also had a natural, innate feeling, an understanding of whether this or that object corresponds to certain standards. And his standards were unprecedentedly high. He very clearly distinguished where it sucked and where it didn’t suck.

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The man who stood at the origins of the era of personal computers, the founder of Apple, one of the founders of the Pixar studio, Steve Jobs, valued beauty and convenience in technology. He made perfection a fundamental principle of life.

website collected 20 famous sayings of a man who changed the world, gave him not only technology, but also style and philosophy.

1. We are here to make a contribution to this world. Otherwise why are we here?
2. I don't trust a computer I can't lift.
3. Do you want to spend the rest of your life selling soda or do you want to change the world?
4. I am convinced that half of what separates successful entrepreneurs from unsuccessful ones is persistence.
5. You can't just ask customers what they want because by the time you do that, they'll want something new.
6. Most often, people don’t understand what they really need until you show it to them.
7. I would trade all my technology for a meeting with Socrates.
8. I'm the only person who knows what it's like to lose a quarter of a billion dollars in a year. It shapes the personality very well.
9. Pablo Picasso once said: “Good artists copy, great artists steal.” We have never been ashamed of stealing brilliant ideas from others.
10. The saying that guides me in everything? “You will never know what you were looking for until you find it.”
11. There is no point in hiring smart people and then telling them what to do. We hire people to tell us what to do.
12. Being the richest man in the cemetery is not important to me... Going to bed thinking that you have created something beautiful is what matters to me.
13. When I didn’t have enough money, I sat down to think, rather than run to earn money. An idea is the most expensive commodity in the world.
14. I believe that a person's qualities are determined by his environment and not by heredity.
15. Be honest with yourself and with people, always do everything on time, never give up, go towards your goals, even if everything is bad.
16. The path traveled is the reward.
17. Not making mistakes means living an unfulfilling life.
18. When you grow up, you are given the perception that you need to accept the world as it is, live your life quietly and not try to shake the foundations... But this is a very limited approach. Life will become much richer once you understand one simple fact: everything around you was created by people like you. Get rid of the misconception that life is predetermined. Once you realize that you can write its script yourself, the world will never be the same.
19. Technology is nothing. What is really initially important and very correct is faith in people. Give them the tools and with them they can create something beautiful.
20. Your time is limited, don't waste it living someone else's life.

I am collecting the best quotes from Steve Jobs in Russian and English, said by him at different times.

About the meaning of life

We are here to make a contribution to this world. Otherwise why are we here?

We eat food that other people grow. We wear clothes that other people have made. We speak languages ​​that were invented by other people. I think the time has come for us to become useful to humanity.

Only having a goal brings meaning and satisfaction to life. This not only promotes better health and longevity, but also gives you a little optimism during a difficult time.

Remembering that I will die soon is the most important tool that helps me make difficult decisions in my life. Because everything else - other people's opinions, all this pride, all this fear of embarrassment or failure - all these things fall in the face of death, leaving only what is really important. Remembering death is the best way to avoid thinking that you have something to lose. You are already naked. You no longer have any reason not to follow your heart.

Being the richest man in the cemetery doesn't matter to me. When you go to bed, telling yourself that you did something wonderful is what is really important.

About your place at Apple

This is not a one-man show. Two things are inhaled new life to this company. Firstly, there are a lot of truly talented people in this company who have been told by the whole world for a couple of years that they are losers - and some of them were almost ready to believe it themselves. But they are not failures. What they lacked was a good coaching team, a good plan. Good senior management. But now they have it.

About the role of the leader

It's not my job to be soft with people. My job is to make them better. My job is to pull from different parts of the company, clear paths and gather resources for key projects. Taking these great people we have and pushing them and making them even better, giving them a bolder vision of what the future should be.

I can fire someone and then call them to discuss a project or rehire them. The past doesn't bother me, only the present matters.

About moving forward

I think if you've done something and it turned out pretty well - you should go and do something else without stopping there for too long. Just decide what's next.

About errors

There is no such thing as a successful person who has never stumbled or made a mistake. There are only successful people who made mistakes, but then changed their plans based on those same mistakes. I'm just one of those guys.

About work

There is only one way to do great work - to love it. If you haven't come to this, wait. Don't bother. Let your heart tell you it first.

Good artists create, great artists steal, and real artists deliver on time.

About competitors

The only problem with Microsoft is they have no taste. They have absolutely no taste. I don't mean absence original ideas, what I'm saying is that they don't infuse culture into their products.

Microsoft has spent many millions of dollars on the development and development of their own products, but for some reason they all look like copies of Apple products. When I want to cheer myself up, I immediately remember this fact.

About Me

I'm one of the few people who knows what it's like to lose a quarter of a billion dollars in a year. It shapes the personality very well.

There was a time when I slept on the floor of friends' rooms and traded bottles to buy a veggie burger. Now, after receiving several billion dollars worth of shares and property, my everyday life has changed somewhat, but I swear, not me.

I don't trust a computer I can't lift.

Death is the best invention of life. She is the cause of change. She clears away the old to make way for the new.

About higher education

Value higher education undeniable. But, I want to say that it will not help in gaining experience.

About risk

Any greatest figure, whether Newton or Picasso were willing to take risks and could often fail.

About someone else's opinion

How does a person know what he wants if he has never seen the product.

About confidence

All the objects around you were created by people just like you, neither smarter nor stupider than you. You can change the world around you, create products that others will use.

About future

I would rather be unsure about the future development of the product than do something that is not original.

About details

We make the smallest details of our products unforgettable.

About geniuses

Dedicated to the marginalized, rebels and hooligans. To all those who are ready to change the world around them, who have their own view of familiar things... Even if someone considers them crazy, we see geniuses in them.

About problems

You need a problem to solve, a bug to fix.

About passion

Do what you enjoy. Otherwise, you will never have enough strength and patience to finish the job to the end.

About the choice

There are many different things you can do. But once we have chosen something specific, it is worth making it great.

The best quotes from Steve Jobs, most often quoted both during the life of the Apple leader and after his death.

Innovation distinguishes the leader from the catcher.

Don't let the noise of other people's opinions drown out your inner voice. And most importantly: have the courage to follow your heart and intuition. They somehow already know what you really want to become.

Don't get upset and give up on life. But if life has left you, you should be upset.

TV is dull and kills a lot of time. Turn it off and you'll save a few brain cells. However, be careful - you can also become dumb using an Apple computer.

Stay hungry. Stay reckless.

Steve Jobs is an unshaven Buddhist in worn jeans, a rebel who always went against the grain.