Why the Microsoft Surface Phone is doomed to fail. What's new in Surface Phone

01.10.2021 Diagnostics

Surface Phone is the first smartphone from Microsoft to be developed outside the Lumia line. This device first became known in October 2015, but since then, no official information there was no report of him.

But rumors don't just appear, so we are sure that the Surface Phone will definitely debut this year and will definitely be included in the list.

We bring to your attention information about the Surface Phone, which will be updated as new news and rumors become available.

Surface Phone release date: when will the smartphone appear in Russia?

Initially, the release of the phone was supposed to take place in May 2016, however, the development of the Surface Phone was suspended, as a result of which the planned date was pushed back indefinitely. At the moment, work on the new product is in full swing, and most likely the release date of the Microsoft Surface Phone will be at the end of 2016. As for the start of sales in Russia, judging by the release of Lumia models, it will take place simultaneously with other countries.

The announcement of the Surface Phone could take place as early as September at the IFA exhibition in Berlin.

Specifications and design

The Surface Phone's design will likely be consistent with the rest of the Surface line (laptops and tablets) and look like a miniature version of a tablet. The image below is the vision of the model by designer Nadir Aslam (the picture in the header of this article is also his work)

There are no official images of the smartphone yet.

Concerning technical characteristics Surface Phone, according to rumors, the new product will have a 64-bit processor from Intel, a 5.5-inch AMOLED display with a resolution of 1440 x 2560 pixels, 4 GB random access memory, 21-megapixel camera and 64 GB or 128 GB of memory for data storage. The smartphone will work under Windows control 10.

The price of the Surface Phone, of course, is still unknown. Stay tuned for more news and rumors about the Microsoft Surface Phone.

Rumors about this smartphone have been circulating for quite some time, but it seems that in the near future this information will cease to be “idle chatter.”

Judging by the presented images, the device looks quite unusual. The smartphone is very thin, and 85% of the front panel is occupied by the display. In addition, the device is equipped with only one connector USB Type-C. His appearance and shape are designed in the style of other Surface products (Surface Pro and Surface Studio). Evan assumes that the processor will be a solution from Intel.

A little earlier, the company patented an unlocking method using a fingerprint scanner built directly into the display. The patent description states that a source of light waves is placed under the glass, which, using a special filter, reads the fingerprint pattern. For now, the technology is compatible with LED and AMOLED screens. CrucialTek and Qualcomm also have similar technological solutions.

Now things are very bad for Microsoft in the mobile device market, so the only right decision for the company was to change its previous model of direction and development. Surface Phone is not just “another” Windows smartphone, but mobile device with support for x86 desktop architecture.

This means that almost all Win32 applications will be available on the mobile platform. Microsoft is promoting a similar concept in smartphones that support a function, thanks to which the user can use it as a computer by connecting a screen and peripherals to the device.

For example, specialized tech resource Nokiapoweruser published information that the Surface Phone will be available in several variations. The older version will receive 6 GB of RAM and the ability to run 32-bit applications via Continuum. The younger one will be equipped with 4 GB of RAM, but will not support Win32 applications. Otherwise, the characteristics of both models are the same: Snapdragon 835, technology support fast charging Quick charging 4.0 and 5.5-inch QHD display (2560 x 1440).

The Pegatron company is primarily known for assembling smartphones for Apple. Among other things, Pegatron produces components for other technology companies. Therefore, cooperation with Microsoft is not new for the company. Pegatron also produces Surface Studio all-in-one computers.

The smartphone is expected to be released at the end of 2017 - beginning of 2018. It is noteworthy that at the same time an update for Windows 10 is scheduled to be released, among the main features of which is support for x86 desktop applications for mobile devices. Satya Nadella, Microsoft's CEO, has already confirmed the device's existence and hinted that the company is busy developing a truly "ultimate mobile device."

The head of Microsoft, Satya Nadella, recently hinted that in the near future his corporation will launch completely new smartphones on the market that will change the world's understanding of this class of devices. We were, of course, talking about the flagship smartphone Surface Phone, which is currently being developed deep within Microsoft. This device will be based on the top-end Snapdragon 830 chipset and equipped with 8 GB of RAM.

Perhaps the only advantage of this mobile device will be its operating system – Windows 10. It is this that will allow you to run everything on your smartphone computer programs and games, even if they are not adapted for placement in the Windows Store. According to Microsoft, the Surface Phone smartphone, equipped with a USB Type-C port, will connect to a special adapter, and then to a monitor, keyboard, mouse and other input and output devices.

No matter how hard Microsoft tries, it will definitely not be able to launch a revolutionary smartphone on the market. Of course, it will be able to release a product for a certain market niche, like the Surface Pro tablets, but it won’t go further than that. Samsung has already released Galaxy smartphones S8 and S8+, which can be connected to a proprietary DeX dock and then to a monitor. This entire design allows you to turn your flagship mobile device into a computer with a full-fledged web browser and dozens of other applications for office work.

The Surface Phone, like any other premium Microsoft product, will cost more than $1,000 in the United States, and in Russia and dozens of other countries the price tag for the new product will be even higher. If a buyer, giving money for an iPhone, pays not only for the hardware itself, a recognizable appearance, a huge number of first-class applications in App Store, but also for the Apple ecosystem, then when purchasing equipment he can only count on good technical equipment and a unique design.

Note that almost all new Microsoft products that the company introduced to the consumer market turned out to be failures. This is the fate that befell the Lumia line of smartphones. operating system Windows 10 Mobile and many other products, including the entire line of Surface RT tablets.

If Microsoft manages to sell at least 1 million Surface Phone smartphones, which still will not recoup the costs of their development and production, and then they are again considered “unsuccessful,” then a whole million of their owners will again find themselves deceived, because the devices will end up in their hands , which no one will ever update to a new operating system, and the Windows Store will forever remain a place for third-rate developers. So who needs this Surface Phone, which is doomed to fail even before the official announcement?

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In 2017 the world will see " ultimate mobile device" as he is called Microsoft. The CEO of the software corporation, Satya Nadella, never tires of repeating - yes, they really missed the “smartphone boom” and were not among the first to catch this train. But this fact will not prevent them from creating something unique and in demand for the phone market.

Here's how Satya Nadella sees the situation:

“We will remain true to the smartphone market by focusing on specific customers who need an unusual set of capabilities - this is where we can achieve good results.”

Microsoft is under great pressure from competitors represented by Apple And Google. Modest positions of the mobile platform Windows 10 Mobile, closing the line Lumia and completion of partnerships with Nokia forcing her to act very carefully.

The Surface Phone is Microsoft's only hope and has no margin for error.

Microsoft hopes for success, like the line of tablets and computers Surface Pro And Surface Book. They are an eyesore Apple with its excellent characteristics and innovative capabilities. Will you have Surface Phone such a chance to conquer the world?

In a nutshell, what is a Surface Phone?

2. Surface Phone Specifications based on rumors:

5.7 inch display,

Qualcomm Snapdragon 835 chipset,

Multiple memory configurations,

Windows 10 Mobile improved beyond recognition.

3. Microsoft Surface Phone release date approximately in the first half of 2017.

4. Surface Phone Price remains a major mystery, but it is assumed:

699 dollars (40,000 rubles) for the younger version;

1099 dollars (65,000 rubles) for the top model.

5. This will be a smartphone unlike others.

What exactly do we know about when the Surface Phone will be released?

The first country of sales is the USA. Further, the scheme is similar to tablets and laptops of the line Surface. As soon as the cost threshold for Western countries is named, you can immediately begin to judge the price Surface Phone in Russia, and the timing of its appearance in other regions of localization.

So far, no one knows for sure the release date of the Surface Phone.

It is quite possible that the developers themselves will not answer this question. But Microsoft registered a domain name back in January 2016 surfacephone.com, starting the commercial preparation process.

In early March, there were rumors that the release date Surface Phone will never happen at all - just another unsubstantiated thoughts of skeptics.

Why then Microsoft is wasted on a crazy startup function Win32-applications in the smartphone environment Windows 10 Mobile? And publicly promise some kind of “ultimate mobile device” for the phone market?

Obviously we'll find out in the next couple of months Surface Phone release date first hand

What's new in Surface Phone?

According to one Microsoft report Surface Phone will have three versions:

1. Consumer(Surface Phone Consumer Edition) with a low price for the masses;

2. Business(Surface Phone Business Edition) in place of BlackBerry;

3. For enthusiasts(Surface Phone Enthusiast Edition) to compete with Apple iPhone 8/7S and Samsung Galaxy S8.

Their main difference is in hardware characteristics, memory set (from 3 to 8 GB of RAM and from 32 to 512 GB of ROM) and modular equipment (in the older model, for example, dual camera).

All Surface Phones have:

Refined futuristic design, like the laptops of the same series;

Metal inclusions in the finish of the case;

5.7-inch high-resolution display;

Top 10nm Qualcomm Snapdragon 835 chipset.

Experts are confident that in 2017 Microsoft will begin to use long-patented three-position hinge technology. For example, in a mobile keyboard for a smartphone. It is quite likely that Surface Phone there will be “cases” or even docking stations, like tablets Surface.

Surface Phone will have a special Windows 10 Mobile

During the update Windows 10 for smartphones it became possible to run Win32-applications. UWP- the concept goes as far as Android And iOS I didn't even dream about it.

Of course, everyone is already accustomed to using ARM- programs and games. But Microsoft there are plans to create a whole class of devices called “ultramobile PCs” ( Ultramobile PC). Surface Phone will present us with an upgrade beyond recognition Windows 10 Mobile, which will be practically in no way inferior to the desktop version.

Surface Phone is a phone from the future, Microsoft is confident. All that remains is to wait for him.