Equipment for a small brewery. Private brewery: instructions for opening. List of equipment for a mini-brewery

20.10.2021 Diseases

For many people, beer has been and remains a favorite drink. It is in demand regardless of the time of year, so its production is a highly profitable business. An intoxicating drink brewed according to traditional recipes and strict adherence to technology will allow you to get over 150% profit.

The main advantages of opening a microbrewery:

relatively small investment;
the ability to forecast sales;
minimal risks of non-recoupment.

Which beer is more profitable to make?

Light live beer is especially popular. But for the successful implementation of the project, you should brew several types of beer: dark, light, with different aromatic additives. The intoxicating drink is divided by concentration into weak -5%, medium - up to 12% and strong - over 14% of the wort. It is also possible to produce bottom- and top-fermented beer, filtered and unfiltered.

In the USA, Lager beer is very popular - a drink that undergoes primary fermentation and is stored at a low temperature. Technology allows it to ripen naturally. In Russia, in Lately Low-calorie beer, ale, and porter are gaining popularity.

It’s worth starting a brewing business with unfiltered live beer, which is made using simple technology. In the future, consumers should be offered other types of drinks, allowing them to enjoy new tastes.

Classic recipe for unfiltered live beer:

prepare syrup from 1 kg of sugar and 200 g of honey;
add: 2 kg of wort, 100 g of hops, 20 l of soft water, brewer's yeast.

By experimenting with the amount of hops and flavorings, a unique recipe for an intoxicating drink is created that will bring recognition to the company.

How to set up beer production

Anyone can start producing beer. It is worth remembering that great competition gives the opportunity to “survive” only to those entrepreneurs who brew original and high-quality beer. You can organize a mini workshop in your own garage or utility room by carrying out repair work in accordance with hygienic standards. When opening a larger business, it is necessary to rent premises.

Before starting production, it is worth deciding on the volumes:

a home mini-brewery can brew up to 50 l/day. Organization costs amount to 25-35 thousand rubles;
The microbrewery will allow you to produce up to 500 liters per shift. It requires a room of up to 40 square meters. m. Capital investments - 250-500 thousand rubles;
A mini brewery will require a workshop of 100 square meters. m. It will allow you to get from 500 liters of intoxicating drink. Primary investments – from 1.5 million rubles.

How best to sell products

Sales of beer occupy a leading position among alcoholic beverages. Inexpensive cost and pleasant taste quickly win fans. But it’s still worth worrying about selling the intoxicating drink in advance by concluding supply agreements with local pubs and beer gardens.

Important! Live beer has a short shelf life. It is worth brewing in small batches, increasing production as demand grows. The guarantee of the sale of the drink is the conclusion of contracts with local retail outlets.

How much can you earn

A small brewery pays for itself in the first six months of operation. However, you should not expect to receive income in the first 2 months of work.

The average cost of a mug of beer is 150 rubles. When producing 100 liters of drink per day, earnings will be 300 thousand rubles. Such profitability indicators should be counted on after establishing a sales market for the products.

The brewery's source of additional income is the sale of waste. They should be offered to livestock farms.

How much money do you need to start a business?

Cost items when organizing a mini brewery:

equipment. Cost depends on performance. A small line producing about 100 liters of beer per day can be bought for 200 thousand rubles. a full cycle system will cost 1.5 million rubles;
raw materials. It is best to buy malt and hops from foreign producers. For example, 50 tons of malt from Germany will cost 50 rubles. per kg, but you can only buy it in large quantities. Alternatively, you can organize your own malt production - a business that accompanies brewing.

The business plan should include the costs of obtaining permits - 20 thousand rubles, advertising and creating a business card website - 50 thousand rubles, wages hired employees (when using hired labor) – 200 thousand rubles.

Step-by-step plan for opening a microbrewery

The technology of organizing production involves performing several stages:

conducting marketing research of the region for the presence of competitors and the sales market;
drawing up a business plan;
registration of activities, obtaining permits for the production of intoxicating drinks;
arrangement of the premises and obtaining permission to use it as a workshop;
acquisition and installation of equipment;
conclusion of sales contracts.

Regulatory framework

To organize a mini brewery, registration with the tax office and SES is required. First, a decision is made on the legal form of the company. For a small workshop, it is advisable to register an individual entrepreneurship by providing a photocopy of your passport to the tax service, paying the state fee and writing an application in the prescribed form.

Do I need a permit to open a microbrewery?

In accordance with the laws of the Russian Federation, beer production is not a licensed activity. Permission must be obtained from the SES for compliance of the product with the declared recipe. A hygiene certificate is a document confirming the quality of products. The fire inspectorate must also issue a special permit for the use of the premises in which the intoxicating drink will be brewed.

Which OKVED code should I indicate for product sales?

In accordance with the all-Russian classifier, when registering activities, the OKVD code 11.05 is indicated.

Which taxation system to choose for registering activities

The best option for choosing a tax payment method is the simplified taxation system. To apply it, you must write an application to the tax office. The tax rate can be 6% (calculated on the amount of income received) or 15% (calculated on the amount of net profit).

Brewery organization technology

The process of preparing a low-alcohol drink is complex and requires high professionalism. Live beer is considered the easiest to prepare, since the brewing technology does not provide for the process of filtration and heat treatment. This drink does not contain preservatives, and the brewer's yeast cells remain alive. The shelf life of live beer is no more than 5 days.

Purchase of raw materials

The ingredients of beer - water, malt, hops and yeast - must be of high quality. It is best to use soft water, which is the basis of the drink. The choice of water should be approached especially responsibly, since its taste depends on it. When using hard water, additional filtration is necessary.

Malt and hops of foreign origin are considered the best in quality. Therefore, it is worth thinking about concluding contracts for the purchase of raw materials with large factories.

Creation of a mini workshop

A mini brewery can be placed in a basement, garage or utility room. The requirements put forward by the SES and the fire inspectorate are minimal:

wall decoration - ceramic tiles at a height of 2 meters;
ceilings - painted with water-based paint;
the floor is covered with ceramic tiles or reinforced concrete panels;
availability of heating;
equipped ventilation.

All surfaces in the workshop should be easy to clean and disinfect.

Selection of equipment for preparing products

The minimum list of equipment for creating a mini brewery is:

containers for fermentation and post-fermentation of the drink;
fridge;
filters for water;
scales for determining the amount of raw materials;
container for sterilizing containers.

Equipment is selected depending on the scale of production. Full-cycle lines allow you to brew up to 2 thousand liters per shift. The market offers equipment from domestic and foreign manufacturers, the cost of which depends on performance. For example, the Moscon JSC line will cost 1 ml. 200 thousand rubles, German Inyegral-Geha – 2 million 500 thousand rubles, Czech Technoexport – about 2 million rubles. For a beginner, it is optimal to purchase a small line that will allow you to produce up to 100 liters of beer per shift. Such equipment will cost 200-400 thousand rubles.

Features of business promotion

For the success of the activity, business promotion is extremely important, the main goal of which is to stimulate consumer demand and improve the company's image. It is also very important to create a memorable image of the microbrewery.

The main directions of promotion are:

conducting a competent advertising campaign;
creating your own Internet resource;
sales promotion through promotions and discounts;
sponsorship of public events.

Beer should be advertised at the entire stage of the mini-workshop’s operation, even after the drink has gained recognition and won its consumer. Holding tastings will help attract more fans and, accordingly, increase the profitability of your business.

A microbrewery is a business with high profitability. The sales market here will be simply huge, and the demand for products will be high. Despite the fact that there are quite a lot of microbreweries on the market now, there is always a place for a new entrepreneur in this segment. Therefore, with a competent approach to developing a business plan and working out business processes, you can achieve serious success with a relatively small investment.

What does a microbrewery business plan consist of?

For business success, it is important to create a detailed and thoughtful business plan. It includes:

selection of premises;
equipment selection;
personnel selection;
choice of taxation system;
financial plan, cost calculation;
marketing and advertising concept;
production technology.

Where to start: documents

To create a mini-brewery, you need to open a company with limited liability. An individual entrepreneur will not be suitable here, since the production of alcoholic beverages is regulated by 171-FZ of November 22, 1995.

Opening an LLC includes:

preparation of constituent documents and their notarization;
state registration of a legal entity;
registration with Rosstat;
registration with the Tax Inspectorate.

After registering the premises in which the brewery will be located as a legal entity, you will need to obtain permits:

from state fire inspection authorities;
from SES for equipment startup;
from the utility service for water supply and sewerage.

After completing these documents, in some regions you will need to obtain a license. Since beer is an alcoholic drink, you will need to pay an indirect tax, that is, an excise tax. Its size depends on the strength of the beer.

Room

To open, you need a room with an area of 40 m² to 100–300 m². It needs to be divided into a production area, a warehouse and an administrative and residential area. The premises must meet the requirements fire safety and sanitary standards.

Equipment

The choice of equipment will be determined by:

financial capabilities;
planned productivity of the brewery;
method of making beer.

The minimum starting capital for opening a mini-brewery is about 2 million rubles. Initial costs are dictated by your budget, enterprise concept, and production technology. Currently, you can buy equipment from Russian manufacturers on the market. It will cost from 1.5 million rubles. You can also choose German or Austrian equipment. The costs here will be from 30 million rubles. You can purchase:

Voltage regulator;
refrigeration chamber;
beer dispensing system;
technological containers;
fermentation containers;
water purification system;
equipment for sterilization and washing.

If you want to open a full-cycle microbrewery, then you will also need to add equipment for the production of malt wort to this list.

Underwater rocks

Doing business in Russia is complicated by the fact that raw materials have to be purchased abroad. Therefore, you should come up with 2-3 options for the supply of malt and hops and have a sufficient amount of them in stock.

Some companies have difficulties with sales, so it is better to organize your own retail sales network or at least a separate store.

Beer does not last long, which also makes it difficult to sell. That is why losses are possible due to expired drinks.

From the very beginning, you need to strive to expand your business, because the cost of a liter of beer in a large-scale production will be significantly lower.

Although it is quite difficult to go broke in brewing, you will have to invest a lot of money in promoting your products. There will be advertising, press releases in various publications, personal sales, and attraction of sponsorship.

You should be reasonable about pricing and not sell products above the average market price. High-quality beer, made from good raw materials, at a reasonable cost will definitely find its buyer.

Expenses

Initial costs:

equipment – 2-30 million rubles;
development of an advertising concept – 50-100 thousand rubles;
freight transport – 1-3 million rubles;
paperwork – 15-20 thousand rubles;
repair work - 500 thousand - 1 million rubles.

Monthly expenses:

rental of premises – 40-80 thousand rubles;
maintenance of the premises - 5-10 thousand rubles;
raw materials – 500-700 thousand rubles;
salary – 150-200 thousand rubles;
taxes + excise tax – 600-800 thousand rubles.

We buy a ready-made mini-brewery

Purchasing a ready-made business is always easier and will allow you to quickly start making a profit.

Pros and cons of a ready-made business

Pros:

operating business with its own concept;
saving time that would have been spent on paperwork, creating an enterprise and starting production.

Minuses:

the difficulty of reorienting an enterprise to suit its concept;
the difficulty of making a profit at first if you purchase an unprofitable enterprise.

Pros and cons of a franchise

Pros:

the ability to use an existing brand for your own promotion;
no need to think through all the details of opening a business (they will already exist within the franchise).

Minuses:

impossibility of creating an enterprise with its own concept;
the inability to significantly change the original stylistic and production concept of the franchise depending on market demand and other objective factors;
Quite a large initial investment.

Popular questions

Craft brewery or classic microbrewery?

The craft brewery produces beer using unique recipes. It is more suitable for true connoisseurs of the drink and gourmets. The costs for this type of brewery will be high, since specific ingredients and expensive equipment will be needed. If you plan to produce large volumes, it is better to prefer the classic version.

What is the brewery's profitability?

If you choose a classic microbrewery, the costs will pay off in about 25 months, that is, 2 years 1 month. If you prefer the craft option, then these terms increase.

* The calculations use average data for Russia

The beer business is not always a business for large investors. You can start your own “beer” business with $2,500 by purchasing a micro-brewery.

Having your own brewery is possible, but to implement a business idea, you first need to deal with the paper side of things. Preparation of the charter and constituent agreement, notarization of constituent documents and signatures, state registration, registration with statistics and tax authorities - everything will cost 200-300 USD. After registration, legal registration of the premises chosen for your brewery begins. To do this, you need to obtain permission: from the sanitary and epidemiological station for the installation and commissioning of equipment, from the State Supervision Authority, from the energy supervision department, from the housing department for the supply of hot and cold water, and for the discharge of waste water into the sewer.

The next stage is licensing. In the case of the production and sale of beer, licensing is not provided, but in Moscow, for example, it is necessary because the government issued a decree “On improving the system of licensing activities in the territory of Moscow,” which includes types of activities for which licensing at the federal level has been canceled, and this means that you must obtain a license. This can be encountered in many regions, including Chelyabinsk. To do this, you must contact the Office of Trade and Consumer Market Coordination.

Beer is an excisable product, therefore, there is an additional tax on it - 15%. The administrations of some regions and republics follow the law “On state regulation of the production of ethyl alcohol and alcoholic products” containing more than 1.5% alcohol are subject to licensing and are subject to a corresponding fee of about 350-400 rubles per liter.

A mandatory step is obtaining a hygienic certificate for the product. This document is issued by the local sanitary and epidemiological supervision based on the results of a hygienic inspection and examination of regulatory documentation defining the requirements for products, their production and use. It is important that if you do not agree with the decision of the territorial center of the State Sanitary and Epidemiological Supervision to refuse to issue a hygiene certificate, this decision can be appealed to the State Committee for Sanitary and Epidemiological Supervision of the Russian Federation.

This is where the paper problems end.

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The next stage is the purchase of equipment. All necessary equipment (primary fermentation tank, technological tank, set of laboratory equipment, transfer system) is usually offered complete with a microbrewery. As for the area of the future brewery, for a plant with a capacity of 50 liters of beer per day, 30 square meters are needed, for 200-60 square meters.

This article may be out of date. More relevant articles on this topic:

Ready-made business plan for organizing a craft brewery

Brewing market overview

Financial calculations: microbrewery with a capacity of 1000 liters per day

Our own business: opening a draft beer store

There are no problems with finding personnel; one person can easily service the microfactory.

The technological process at a microbrewery is very simple - sugar syrup (water with sugar) is prepared, the sugar syrup is mixed with the concentrate, yeast is added to the wort cooled to +18 -20 degrees, and the fermentation process begins, which lasts about a week, the resulting beer is pumped into kegs, add a little more sugar for secondary fermentation. After 5 days, the beer is placed in a cold place for final maturation for 2-3 weeks, depending on its variety. The longer this process, the better the beer.

Ready ideas for your business

To produce 50 liters, a microbrewery will spend 3.4 (2 cans) of concentrate, 2 kg of sugar, 14 grams of yeast. And for 200 liters - 15-20 kg of concentrate, 10-12 kg of sugar, 70 g of yeast.

To organize such a microfactory, you need from 2500 to 7000 USD of initial capital, profitability is about 40%, payback period is about 2 months.

Organization of a mini-factory.

Your own mini-format brewery will initially require significant financial investments and costs. In order to organize “home” production with a capacity of up to 100 liters of beer per day, at least 1.5 million rubles of start-up capital will be required. This money will be used for the purchase and installation of equipment, preparation of the premises, certification, and permitting documentation.

Paperwork is no different. But you will need more space for your brewery - over 60 square meters, and there are a number of requirements for the premises that must be met: the presence of a strong waterproof floor, a ceiling height of at least 3 m, the presence of water supply, electricity and gas. Various storage facilities for raw materials and personnel will also be required. But not the least important role when choosing a room and its location is the close proximity to the consumer, since it is not recommended to store prepared beer for a long time.

As for personnel, in this case one employee is not enough. The staff of a microbrewery should include a specialist brewer, because the taste of beer depends on him no less than on the quality of raw materials, an electrician (he can be a visiting one), a sales manager, an accountant, a cleaner and, accordingly, a manager.

The next point is the raw materials: malt, hops, water, yeast. As a rule, Russian brewers purchase hops and malt imported. It is better to grow yeast yourself, because during transportation the yeast will definitely get sick, which will certainly affect the taste of the beer. The best way to purchase raw materials is from large breweries.

And finally, equipment. The choice is significantly greater than for a microbrewery. There is a certain list of technological and auxiliary equipment of a mini-brewery: a malt crusher, a mash-wort apparatus, a filtration apparatus, a water heating apparatus, a pump for mash and wort, hot water, an electric steam generator, a hydrocyclone apparatus, a heat exchanger, dispensing tanks, pumps for young and finished beer, refrigeration unit with ice maker, fermentation tanks, yeast vats, control and monitoring panel. Mini-breweries of reputable European companies are more expensive than domestic ones, and Eastern Europe(primarily the Czech Republic) is sometimes able to offer equipment no worse than Western European equipment, better than domestic equipment, but at prices significantly lower than those of the Germans or Austrians. It is interesting to note that Russian equipment is still the most popular in Russia. The cheapest, but at the same time quite good equipment for breweries is produced at the Miass Machine-Building Plant, a complete
the kit costs about 1.7 million rubles, but it’s enough for your brewery minimum set worth 1 million rubles. A keg filling machine can be purchased for 150 thousand rubles. When producing 100 liters per day, 20 fifty-liter kegs will be required weekly, the purchase of which will cost 20 thousand rubles.

The initial investment in organizing a mini-brewery will be from 1.5 million rubles, the profitability is about 40%, the payback period is from 6 months to 2 years.

Monthly income can amount to 600,000 rubles (the price of a mug of such beer is 100-200 rubles), provided that the entire batch is fully distributed and there is no rejection. It should be taken into account that it will take at least six months to organize production, and the enterprise will work “idle” for two months.

So, in the first year of operation, the enterprise will require a total investment of 4.5 million rubles, and income after tax for the same period will be 2.5 million. But next year the income should be more than 5 million rubles. With constant components, in the second year of operation the enterprise will begin to reach break-even production, and will complete the third year with a profit.

The direction for further development of your brewery is to open your own pub, similar to an English pub, a German Kneipp or a Czech brewery.

One-time expenses (in rubles)

Monthly expenses (in rubles)

Reaching break-even production:

Which plant to choose - Mimni or Micro - decide for yourself. In any case, owning your own brewery business is a profitable and legal business with a low and medium degree of risk.

When preparing this article, materials from the website Equipnet.ru were used.

*The article is over 8 years old. May contain outdated data

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Opening your own brewery is a great opportunity not only to do what you love, but also to earn pretty good money. With proper planning, a private brewery is a virtually risk-free business, and the volume of drink produced can be increased in accordance with the level of demand and experience of the owner.

Most mini breweries operate on the principle: “I’ll open a brewery, buy raw materials and sell them.” This is fundamentally wrong, since you first need to decide on the mechanism for selling beer, since the key to the success of any business is competent marketing of manufactured products.

There are two main production technologies – full cycle and brewing beer from malt concentrate.

We recommend choosing a full cycle technology, since only in this case you can fully control the production process and have the opportunity to make much more profit than when brewing beer from concentrate. Our specialists will provide the necessary information, calculate profitability and help you open a brewery, buy all the necessary equipment and start production.

Due to the possibility of opening a full cycle production, you can independently choose the types of beer produced, as well as make it according to your own unique recipes.

All this is the key to a successful business, as it allows you to most sensitively sense the demand and needs of customers. Depending on the volume of beer that the brewery produces, the price of equipment may differ several times. You can start with a small volume of beer produced per day, for example 500 liters per day, and gradually increase it, while gaining experience and the necessary knowledge and connections in the industry.

To sell beer in public catering chains, sealed kegs are used, which are equipped with an airtight lid and eliminate the need for expensive product packaging. To produce bottled beer, you need a special packaging line, which will be indispensable when working with retail chains.

Live beer is the main product of a microbrewery; prices for its wholesale and retail sales are significantly higher than production costs, which allows you to count on good profitability from the activities of the minibrewery. To understand the approximate revenue from this type of business, it is necessary to calculate the costs of purchasing equipment, overhead costs and staff salaries. In this case, you can be guided by the fact that the production cost will be 2 times lower than the minimum wholesale price at which the brewery usually sells it, and the prices for this beer in retail sales will be even higher.

How to open a brewery?

Beer production is one of the most profitable areas of business. Both large production facilities and small private breweries operate in this niche. Promotion is going well; for an average entrepreneur, the turnover is quite decent.

Business areas

Those who decide to open a business, but do not know how to open a brewery, need to take into account the nuances.

In this market segment (brewing) there are two types of activities that will tell you how to open your own brewery from scratch:

micro-brewery with production volume from 50 to 500 liters of daily output;
mini-brewery, the volume of which is larger and ranges from 500 to 15,000 liters per day.

There is a business division based on productivity:

beer for restaurants;
beer on a production scale.

Technology

Brewing technology has at least important, she will tell you how to open a mini-brewery:

brewing can be carried out using full cycle technology;
brewing is based on a shortened cycle.

The technology is selected depending on the scale of production. It is possible to enter into a contract with large restaurants or pubs. For economical business development, a shortcut is chosen. Small production is easier to locate; it requires a small area. Equipment costs aren't that bad either.

Purchasing equipment is one of the important stages in building a business, when deciding how to open a private brewery. You need to correlate the scale of your production with the cost of the equipment.

Domestic technologies are cheaper. You can also rely on foreign ones, for example, many note the simplicity and quality of Czech brewing equipment.

Personnel are important for successful business. A small brewery requires only a few people, but these should be specialists or people who can work without a supervisor. You can contact the employment center for this.

And finally, the most important point - raw materials. For good beer Need quality components:

Many people try to create their own small workshops, but not everyone succeeds, since many do not know how to open a brewery in a private home. Perhaps it is a matter of inability to forecast or incorrect investment actions. But the costs must be recouped. Beer will remain a profitable business for us for a long time. Beer production, unlike kvass, is not seasonal.

Organization of a mini-factory.

A microbrewery will initially require significant financial investments and costs. In order to organize “home” production with a capacity of up to 100 liters of beer per day, at least 1.5 million rubles of start-up capital will be required. This money will be used for the purchase and installation of equipment, preparation of the premises, certification, and permitting documentation.

Paperwork is no different. But the area for a microbrewery will require more - over 60 square meters, and there are a number of requirements for the premises that must be met: the presence of a strong waterproof floor, a ceiling height of at least 3 m, the presence of water supply, electricity and gas. Various storage facilities for raw materials and personnel will also be required. But not the least important role when choosing a room and its location is the close proximity to the consumer, since it is not recommended to store prepared beer for a long time.

And finally, equipment. The choice is significantly greater than for a microbrewery. There is a certain list of technological and auxiliary equipment of a mini-brewery: a malt crusher, a mash-wort apparatus, a filtration apparatus, a water heating apparatus, a pump for mash and wort, hot water, an electric steam generator, a hydrocyclone apparatus, a heat exchanger, dispensing tanks, pumps for young and finished beer, refrigeration unit with ice maker, fermentation tanks, yeast vats, control and monitoring panel. Mini-breweries of reputable European companies are more expensive than domestic ones, and Eastern Europe (primarily the Czech Republic) is sometimes able to offer equipment no worse than Western European, better than domestic, but at prices significantly lower than those of the Germans or Austrians. It is interesting to note that Russian equipment is still the most popular in Russia. The cheapest, but at the same time quite good equipment for breweries is produced at the Miass Machine-Building Plant, a complete

a kit costs about 1.7 million rubles, but for home brewing a minimum kit costing 1 million rubles is sufficient. A keg filling machine can be purchased for 150 thousand rubles. When producing 100 liters per day, 20 fifty-liter kegs will be required weekly, the purchase of which will cost 20 thousand rubles.

The initial investment in organizing a mini-brewery will be from 1.5 million rubles, the profitability is about 40%, the payback period is from 6 months to 2 years.

The direction for further development of the microbrewery is the opening of its own pub, similar to an English pub, a German Kneipp or a Czech brewery.

Materials: http://www.openbusiness.ru/html/beer3.htm

The “beer” direction has a relatively low barrier to entry into the market and a stable clientele that can be attracted by the quality of the products. Read about what cost items need to be taken into account and what to pay attention to in our brewery business plan.

A beginning brewer can open a micro-production of a drink starting from 50 liters per day and gradually scale the business by reinvesting funds. In order for the project to be successful, you should follow a few simple rules:

produce a high quality product;
set the price without resorting to artificial dumping;
look for new outlets for selling products;
get serious about developing a brewery business plan.

Brief summary

In Russia, beer is one of the most consumed drinks. Recently, the popularity of so-called “live” beer, which is famous for its short shelf life, richer taste and natural ingredients, has been increasingly gaining momentum. This is what our brewery in Yekaterinburg will produce.

The beer list includes 5 types of beer, capacity - 500 liters per day. Markup 140%. Total 15,000-15,500 liters per month and 182,500 liters per year with subsequent increase in volume. Products are sold through shops, pubs, and cafes.

Important! To produce beer, you do not need a license in accordance with Federal Law 171 Art. 18.

Beer is an excisable product, so you will have to pay tax. The amount depends on the strength.

Excise tax rate in rubles per 1 liter of drink

Excise tax must be included in the beer production business plan.

Brief overview of the investment project:

startup costs excluding payroll and taxes - RUB 3,937,000;
entry to the break-even point - 10th month;
reaching self-sufficiency - in the 12th month;
profit on average per month - 300,000 rubles.

Project Description

There are several types of breweries, differing in the volume of the final product.

This business plan is designed for opening a mini-brewery.

A microbrewery can be used for a business model of a production and restaurant format:

production - produces a product for sale through retail outlets;
restaurant - makes exactly as much beer as is required by visitors to the establishment.

It is also worth noting the differences in production technology. An entrepreneur will have to choose between:

a full-cycle project, which is a full-fledged brewery with a long process of producing a drink (sometimes it takes several months). Such a business requires significant investments, highly qualified specialists and high-quality equipment;
truncated cycle project. The cost burden is minimal due to the smaller number of units and the use of partially prepared ingredients (the wort is already ready for fermentation).

In the beer production business plan, let's consider the second option

Niche in the market

Yekaterinburg has a population of 1.5 million. In total, there are about 30 breweries of various formats in the city. Among them, about 40% produce intoxicating drinks within the restaurant, and their volume is limited to visitors to one specific point. The remaining 60% are direct competitors.

Is this figure a sign of high competition? Yes, definitely. However, any market needs a quality product. Using good raw materials and a unique recipe, there is every chance to win the hearts of consumers and form a cluster of brand fans.

Marketing strategy

Before attracting customers into the sales funnel, you need a bright and memorable name. If you don’t have enough imagination, then hire a naming specialist and include the costs in the brewery business plan with calculations.

In addition to the name, it is necessary to develop a logo and labels for beer varieties while maintaining the brand concept. This will require a designer. When you have a clear name and visual design of the product, you can begin to create a website with a product catalog and handouts in the form of booklets.

To promote your site, you should choose advertising through Yandex Direct. Start groups in in social networks, publish engaging content. Use storytelling, talk about the pitfalls when choosing a drink, about production. By recognizing you as an expert, users will want to try your product.

In the offline environment, use various promotions. Hire promoters for this purpose who will distribute leaflets. Use discounts on each type of beer in turn. The “2+1” promotions are working well, where when you buy 2 liters of drink, you get one for free. You can go even further and organize a tour of the brewery once a month and conduct tastings there. This will establish you as an entrepreneur who is confident in the quality of his products.

Production plan

The plan includes several stages.

Stage 1. Company registration

Brewing can be done legal entities, Individual entrepreneurs can sell, but cannot produce the drink. For business, you need to register an LLC - it will cost 4,000 rubles. Only OSNO is suitable as a taxation system, because excisable goods are taken into account. OKVED 11.05 “Beer production”.

Stage 2. Selecting a room

The area of the premises depends on the planned production volume. For a small volume, 70 square meters will be enough. m. It is allowed to locate production within the city or outside it. The object should not be located near residential buildings. The minimum distance is 50 meters.

Among the main requirements:

good lighting;
separate room for storing containers and raw materials;
Availability drinking water, suitable for production;
hot water supply;
sewerage A prerequisite is that water from the equipment is drained into the sewer in a closed manner;
The walls are covered with tiles 1.75 meters high. The rest of the wall is whitewashed or painted with water-based emulsion.

You cannot place a production workshop in the basement, but you can have a fermentation department.

Stage 3. Purchase of equipment

The price of equipment depends on the manufacturer. Standard Russian-made equipment will cost 3-3.5 million rubles including installation. For European equipment you will have to pay 5-8 million rubles.

The following equipment must be included in the business plan of a private brewery:

fermentation containers;
fermenters;
digesters;
refrigerators;
sterilization baths;
kegs;
installation for pouring beer.

All equipment must have quality certificates and unique serial numbers.

Stage 4. Purchase of raw materials

For classic live beer you will need:

purified water. For this purpose, the room is equipped with a high-quality filtration system;
Malt or malt extract is the most important part of flavor. It is malt that affects the taste and color of the drink. You can buy raw materials from Russian producers, where the price is on average 50 rubles/kg, or from foreign ones - from 85 rubles/kg. The quality of the latter is valued higher. The extract will cost 1000-2000 rubles. per kg;
yeast. 1 kilogram will cost 10,000 rubles;
hop. Responsible for bitterness and aroma -1800 RUR/kg. The price may vary up or down.

Calculation of raw material cost per 1 liter of beer, taking into account excise tax

Total monthly beer production, taking into account raw materials and excise tax, will cost: 30 days X 500 l X 33.6 = 504,000 rubles.

Stage 5. Documentation

In addition to constituent documents and registration, you will need:

set of documents for the equipment: passport, declaration, test report. The seller issues the papers;
calculation of the capacity of technological equipment that is directly involved in production. The calculation is provided to Rosalkogolregulirovanie (RAR). If the data confirms that the equipment can produce 300,000 deciliters per year, then meters will have to be installed on the equipment;
application for commencement of activities in Federal service on regulation of the alcohol market
Declaration of conformity of the produced drink. The declaration of conformity can be obtained from any of the accredited certification and declaration centers. To do this, provide technical conditions and technological instructions, which are filled out and compiled by the technologist;
connect EGAIS - 50,000 rubles;
be checked by the SES and fire inspectors.

Staff

Beer production as a business requires qualified personnel. To start a project, the following must be hired:

brewer-technologist - estimated salary 60,000 rubles;
manager for product sales - 30,000 rubles. At the initial stage, this can be done by the business owner;
forwarding driver - 30,000 rubles;
cleaning lady - 10,000 rubles;
loader - 20,00 rubles;
accountant. A specialist will do - 10,000 rubles.

The total per month without taking into account payroll tax deductions will be 160,000 rubles.

Financial plan

Below is a financial plan in the structure of a business plan for opening a brewery (without taking into account the taxation system) for 1 year of operation.

Risk management

Manufacturing, like any business, has certain risks:

competition. The brewing niche is quite saturated, but this is no reason to stop. If the product is of excellent quality, it will find its buyer;
fluctuations in demand and decreased purchasing power of the audience;
interruptions in the purchase of raw materials. Always have multiple contracts in place for the supply of ingredients. This is an additional guarantee of uninterrupted supply.

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