If a person cares about his health, then he will know the largest website that sells biologically active food supplements - Iherb. This online store is full of a variety of vitamins, prebiotics, and tablets with rare compounds that help maintain health and beauty.

Supplements sold here are of high quality, meeting all international standards, without dyes or preservatives. Such dietary supplements have many certificates that confirm their effect.

Various health associations officially sponsor the release of drugs and actively purchase finished products. Many dietary supplements are labeled to ensure that they can be taken by fasting or vegans.

But it is impossible to choose quality supplements based only on their appearance and instructions for use. No matter how much manufacturers boast, it is difficult to say how dietary supplements will actually interact with the body. Therefore, before use, do not forget to consult your doctor!

Let's see what reviews say about the most popular products among dietary supplements that the iHerb website is full of.

Supplements

ChildLife, Essentials, Liquid Calcium Magnesium, Natural Orange Flavor

A remedy for parents who cannot force their child to drink another pharmaceutical medicine. Especially if you compare it not with calcium tablets, but with calcium gluconate.

Liquid calcium is similar to thick yogurt in consistency and color, and tastes like a juicy sweet and sour orange. Children themselves ask their parents for it. The supplement contains no chemicals, dyes or flavors. In addition, the calcium in the preparation is presented in citrate form - it will not be deposited in the form of stones.

While taking the drug, children's teeth begin to erupt faster; these teeth are stronger and not susceptible to caries. Joints stop creaking, light fluff-like hair is quickly replaced by harder and straighter ones, and bald spots heal. If a child is diagnosed with the first stage of rickets, liquid calcium will help the bones recover and the fontanel to heal.

Reviews of pediatricians on iherb recommend taking this drug in the treatment of eczema - in a week the child will recover, he will have cleaner skin. The supplement is worth trying for those who suffer from respiratory diseases. But liquid calcium will be of particular benefit to people (not only children, but also adults) who have been treated with drugs that wash away calcium from the bones.

The only disadvantage of this product is that nails grow too quickly and need to be cut frequently.

Nordic Naturals, Children's DHA with Vitamin D3

iherb reviews claim that this is another remedy that will turn taking medications from an attraction into a pleasant procedure. Not all children are ready to take fish oil even in gelatin capsules, not to mention liquid fish oil. But this fat is available in liquid form, and at the same time it has a juicy strawberry taste, and only a slight fishy smell. Children drink it with pleasure and ask their parents for more.

The drug is made from the liver of Antarctic cod, it does not contain synthetic fats and subcutaneous fish oil, as in domestic analogues. Each batch is thoroughly cleaned and processed, and then tested for the presence of heavy metal impurities.

The bottle comes with a pipette, which can be used to easily draw up the required amount of the drug. She finds it convenient to add fish oil to her food.

Moms from iHerb recommend fish oil from this company for another reason - the dietary supplement is excellent for washing off children’s clothes.

Doctor's Best, CoQ-10, CoQ10, with BioPerine

The Iherb website is one of those rare places where Coenzyme Q-10 is constantly on sale. This is important, because residents of small towns can rarely find it in pharmacies; they can only order coenzyme on the Internet. At the same time, the cost of the drug on the iHerb website will be significantly lower than in pharmacy chains.

Coenzyme Q-10 is found in all tissues of the body. It supports the functioning of the heart and is involved in energy production. The coenzyme can not only prolong life, but also make it more joyful and happy. Taking it helps cope with depression, fatigue and weakness.

The coenzyme helps with:

1. Inflammation of the gums;
2. Tremors or numbness of the limbs and fingers;
3. Heart diseases;
4. Obesity;
5. Migraines;
6. Hair loss.

The drug works well for people with irregular working hours and those who do not know when they will next be able to sleep. In stressful situations it is indispensable. According to iHerb reviews, young mothers after taking a course of this drug not only have time to look after the baby, but also take care of themselves. And it will be useful for dads too. The drug saturates the body with energy so that people start getting up for work before the alarm clock rings. If a person has a hard time with jet lag, then he should take this supplement before the flight.

Natrol, Biotin, Maximum Strength

Biotin is vitamin B7. Biotin helps existing bald patches grow with new hair. Hair grows faster and returns to its original color. Improves nail growth. After finishing the first jar, many customers notice how smooth and beautiful their skin has become.

But you should pay attention to the dosage. There is too much vitamin in the tablet. You can’t take whole tablets; you need to take them in half, or even in quarters.

Jarrow Formulas, Jarro-Dophilus EPS

One of the best probiotics in the USA, which contains several strains of microorganisms. This is necessary in order to improve the functioning of the gastrointestinal tract. Dietary supplement capsules are covered with a shell that protects the contents from stomach acid and delivers them further to their destination. Microorganisms have good survival rate in the intestines.

Probiotics help cope with the results of taking antibiotics - bloating and abdominal pain. Capsules can be taken immediately before a feast and immediately after it, so that the next day a large meal does not cause heaviness in the stomach and swelling. If nausea occurs, you can also take the drug, and the nausea will go away after half an hour. The skin condition is normalized, rashes disappear, oiliness and dryness disappear. The drug can be given to children with colic.

But side effects may occur:

1. Bloating;
2. Stitching pains;
3. Nausea;
4. Spasms.

In this case, you should stop taking dietary supplements for a week, wait until your own microflora “makes peace” with the new one, and try again.

ChildLife, Essentials, Liquid Vitamin C, Natural Orange Flavor

There is no need to put up with the taste of domestic drugs; the drug from iHerb has many advantages. And the main thing among them is that it is convenient to give it to babies. The dietary supplement is not allergenic, so anyone can take it.

The packaging of the drug is a large bottle with orange syrup, saturated with vitamin C. The syrup is very tasty, not cloying, but it is inconvenient to pour from the bottle; it constantly tends to flow down its outer surface. It is better to pour the dietary supplement into another, more convenient container.

Every day you can take a teaspoon as a preventive measure, if there is one patient in the family, two. Liquid vitamins should be taken in increased doses during epidemics, in the off-season, before hiking. kindergarten and in primary school. If you take it during illness, you don’t have to be afraid and drink a few spoons a day - the temperature will subside quickly.

Orange contains acids that corrode tooth enamel. Therefore, after drinking the syrup, it is recommended to rinse your mouth or drink water.

Reviews for these vitamins are extremely positive.

Nature's Way, Primadophilus, for children 2 to 12 years, cherry flavored chewable

Among iHerb dietary supplements for children, primadophilus occupies one of the leading positions. It is included in products that do not need to be forced to be taken - the child himself will say that it is time to share with him.

This supplement helps well to recover after a course of antibiotics or dysbacteriosis. Quickly improves digestion, removes rashes from the face, and helps in treating allergies.

Weak, short children with poor appetite most likely have problems with the digestive system, with the presence of microorganisms that help digest and absorb food. If the necessary microorganisms are not present in the required ratio, then a small part of the nutrients is absorbed from food. Therefore, after taking primadophilus, children quickly grow taller, become a little fuller and more cheerful.

Nature's Way, Alive Maximum Action, Multi-Vitamin, No Iron Added

Another supplement from Nature’s Way, which is distributed by the iherb website.

In addition to vitamins and minerals, the multivitamins include spirulina and Siberian eleutherococcus.

Those who take these dietary supplements stop losing hair, their nails become stronger, and their skin returns to the state it was several years ago. A person becomes so energetic that he gets up before the alarm clock, and cheerful and rested, he easily gets down to work and sports.

The usual scheme with the stated three techniques every day is great, it is suitable for highly active people in a stressful situation. For most people, taking 2 capsules is enough, and sometimes one at a time.

But you need to pay attention to some of the disadvantages of these multivitamins.

The tablets of this dietary supplement are quite large, not everyone can swallow them conveniently, and it is difficult to divide it in half, it crumbles.

If you take vitamins before bed, it will be difficult to fall asleep. The treatment regimen includes two doses, so it is best to take them in the morning, and in the evening do not delay taking them until later.

Hero Nutritional Products, Yummi Bears, Multivitamin, All Natural Fruit Flavors and Colors

In the previous article, Candidate of Medical Sciences, naturopathic doctor, osteopath Alexander Ivanov talked about what dietary supplements are and how they are classified, and also touched upon the issues of legislative regulation of the production and sale of dietary supplements in our country. The new article will talk about common misconceptions about dietary supplements and their use. He also touched on the criteria for choosing dietary supplements when purchasing.

Alexander Ivanov talks about common misconceptions about dietary supplements and their use Photo: Irina Erokhina

MYTH No. 1. Dietary supplement is homeopathy

In the minds of many ordinary people, dietary supplements (BAA) and homeopathy are about the same thing. But dietary supplements are not homeopathic remedies!

Homeopathy is a branch of alternative medicine that is based on the principle of similarity, that is, treatment with microscopic doses of an active substance (literally a few molecules of a drug or poison), which in a slightly larger dosage can lead to illness or even death of the body. Homeopathy in our country is recognized as a pseudoscience.

Dietary supplements are based on concentrates of natural or natural-identical biological substances, which are intended for introduction into food products or directly into the diet in order to replenish vitamins, minerals, antioxidants and other beneficial substances. In other words, dietary supplements are quite material, their use has a large evidence base.

MYTH No. 2. Dietary supplement is a medicine

Unfortunately, in my work I come across people who replace taking medications prescribed by a doctor with dietary supplements. Remember that taking dietary supplements as a medicine or instead of a medicine is unacceptable! Any dietary supplement is, in fact, a food product, albeit concentrated in one capsule. Dietary supplements can be used as disease prevention in healthy people or, as prescribed by a doctor, additionally as complementary therapy (together with medications), but they cannot be the main type of treatment! Sellers of dietary supplements who claim that their dietary supplement will cure you of all diseases are lying and committing fraud.

In the previous article we already talked about the difference between a dietary supplement and a medicinal product; it is important to read the annotations (a small piece of paper in the package or a note on the package itself), what type of drug you are purchasing is: “medicine” or “biologically active additive".

MYTH No. 3. Supplements are ALWAYS BAD, YOU CAN DO WITHOUT THEM

A prejudiced attitude towards additives is formed due to the imperfection of legislation in terms of the production and sale of dietary supplements, as well as due to the aggressive advertising of unscrupulous sellers.

There is also a category of people who believe that we can get everything we need from food. They are, of course, right. However, in this case, our diet should be optimally balanced in terms of nutrient composition. Are you sure that your diet is optimally balanced? Even professional athletes, whose nutrition is thoroughly supervised by sports doctors and nutritionists, use dietary supplements.

Literature data and my own observations have shown that people, even with a varied diet, who do not deny themselves anything in terms of food, still suffer from a deficiency of certain components in the body (for example, vitamin D or magnesium). Hence the conclusion: our modern diet must be balanced with supplements. But this must be done wisely, together with a doctor. It’s good if you are on a mixed diet and eat more or less varied, but there are special groups of people: those who exhaust themselves on diets, strict vegetarians (vegans), as well as pregnant and lactating women. In such situations, taking dietary supplements is simply necessary.

MYTH No. 4. Supplements are USELESS BECAUSE THEY ARE NOT ABSORBED BY THE BODY

There is an opinion that many vitamins and minerals are not absorbed by the body and this Waste money. However, a group of researchers published an article in the respected scientific journal Nutrients 2017/9 (12) entitled “The contribution of dietary supplements to the nutritional value of the diet in adults.” Scientists compared the levels of vitamins (A, C, E, D, K, folic acid, group B) and minerals (calcium, magnesium, iron, selenium, zinc, phosphorus, copper) in people in different age groups, and in the same group people did not use dietary supplements and received all nutrients from food, and in the other, they took dietary supplements in addition to food. The study included 10,698 adults, excluding pregnant and lactating women, from 2009 to 2012. Participants were divided into three age groups: ages 19–50 years ( P= 5793), 51–70 years ( P= 3330) and ≥71 years ( P= 1575). As a result of repeated examination in the second group, the content of 15-16 nutrients out of 19 studied in the body was higher than in the first group, and inadequacy for 10 of 17, 6 of 17 and 8 of 17 nutrients among people aged ≥71 decreased significantly. 51–70 and 19–50 years old, respectively. Thus, the use of dietary supplements increased the content of beneficial nutrients in the body, which is important for preventing diseases and increasing life expectancy. Scientists noted that it is especially important to use dietary supplements in older age groups (over 70 years), since their nutrient indicators are worse than in young and middle age.

MYTH No. 5. ALL SUPPLEMENTS ARE SYNTHETIC AND HARMFUL FOR HEALTH

In the production of dietary supplements, various technological methods can be used: extraction, drying, fermentation, grinding, chemical synthesis, etc. Natural dietary supplements are absorbed better than chemically synthesized ones (for example, vitamin C), since the “natural” product may contain “ correct" molecules of the same vitamin C, and not its copies in the form of isomers that do not work under the body's conditions. Therefore, preference should be given to dietary supplements of natural origin. The use of dietary supplements as prescribed by a doctor in therapeutic dosages is safe for health, even if they are synthetic.

MYTH No. 6. Dietary supplements are “fuflomycins”, which do not have proven effectiveness

The use of many dietary supplements is clinically justified and proven by numerous studies. For example, take the same vitamin D. One of the latest Cochrane reviews on the use of vitamin D contains information that regular intake of vitamin D significantly reduces the risk of exacerbation of bronchial asthma attacks in children and adults.

For reference: Cochrane is an international non-profit organization that studies the effectiveness of medical technologies (health technologies) by critically assessing, analyzing and synthesizing the results of scientific research using a rigorous, systematic methodology that the Collaboration is constantly improving. The organization publishes the results of these studies in the form of Cochrane Systematic Reviews in its database, the Cochrane Library. Cochrane Centers work in the most respected academic centers - universities, ministries and agencies of health, education and science around the world, making a critical contribution to informing the development of clinical guidelines/evidence-based recommendations, health policy (Cochrane definition is taken from Wikipedia).

MYTH No. 7. Supplements are HARMFUL FOR THE BODY IN ANY DOSAGE

Despite the fact that vitamins and minerals are vital for the body, too much of them can also be harmful. Therefore, before using this or that dietary supplement, I always recommend consulting a competent doctor. Just like when using medications, when taking dietary supplements, the dosage, time of administration, course duration and compatibility are important. It is important to know the compatibility of certain vitamins and minerals. For example, when taking large doses of vitamin E (1500–2000 IU per day), the level of triglycerides in the blood increases, which contributes to vascular atherosclerosis; in addition, the synthesis of vitamin K in the intestine is disrupted, platelet aggregation in the blood is disrupted, which can lead to bleeding.

WHAT YOU NEED TO KNOW WHEN BUYING A dietary supplement

The market is overflowing with dietary supplements; in any pharmacy you will see dozens and even hundreds of drugs from different manufacturers and in different price ranges. What are the rules for choosing high-quality dietary supplements? We have already talked about some criteria above, we will mention them here again, this is important.

Rule #1

Dietary supplements are sold in pharmacies and stores without a prescription, however, when purchasing a drug or product, you should consult your doctor for contraindications. For example, some dietary supplements have a choleretic effect (milk thistle leaf extract), which is contraindicated in case of cholelithiasis. Dietary supplements are not a means for self-medication!

Rule #2

The packaging of the drug must have a GMP quality marking - this is a guarantee that the product was manufactured according to a strict recipe.

Rule #3

Any drug must have a certificate of conformity and be registered in the federal register of dietary supplements. This can be checked on the corresponding website.

Rule #4

Buy dietary supplements from large manufacturers with a good reputation, who have been present on the market for a long time and have proven themselves.

Rule #5

Give preference to natural dietary supplements (extracts, extracts, lyophilisates, etc.) rather than synthetic drugs with a large list of improvers and preservatives.

Rule #6

Do not buy dietary supplements second-hand, do not agree to purchase a “miracle drug” after some dubious examination in artisanal conditions.

HEALTH SYSTEM “7 D” ACCORDING TO IVANOV

In my “7 D” health system, I welcome reasonable “doping”. What does it mean? As practice shows, the diet of most people is not ideal, and in order to harmonize nutrition, it is necessary to identify deficiencies and replenish them. I recommend getting tested for macronutrient deficiencies (iron, calcium, phosphorus, magnesium) and micronutrients (zinc, selenium, sulfur, chromium, copper, lithium, iodine), as well as checking the level of vitamin D, B12, folic acid and, if your wallet allows, the omega-3 index. Identification of microelements can be done using the Oligoscan device or using hair. Everything else looks like blood. Testing for microelements and vitamins is necessary for all those who experience constant fatigue, sleep disturbances, depression, and are overweight or, conversely, underweight. And also to all those who are planning a pregnancy.

The topic of using dietary supplements is quite extensive; in my article I tried to cover the main issues of their use as fully and reliably as possible. I think that we will touch on this topic in future publications, talking about vitamins and minerals in nutrition.

"Business Medicine", 2005, N 8-9

ANALYSIS OF THE MARKET OF BIOLOGICALLY ACTIVE ADDITIVES

The market for biologically active food additives demonstrates a high level of attractiveness for both manufacturers and consumers. It is developing dynamically and is characterized by high profitability indicators.

DEFINITION OF THE CONCEPT OF "BAS"

The appearance of dietary supplements (dietary supplements) in Russia can be dated back to 1994; it was in this year that these products began to be registered not as medicines (drugs), but were placed in a separate group, which was called dietary supplements. Since 1998, on Russian market Dietary supplements have begun to be actively promoted. Dietary supplements became widespread in Russia in the late 90s. One of the reasons for the growing popularity of dietary supplements is the disruption of the nutritional structure and environmental situation, as well as a significant decline in public health indicators. Dietary supplements are recognized as one of the most promising ways to correct the nutritional structure in the world. The Ministry of Health gave these products a strict definition: “Dietary supplements, or the so-called nutraceuticals and parapharmaceuticals, are concentrates of biologically active substances intended for direct administration or introduction into food products in order to enrich the human diet with individual biologically active substances or their complexes.”

According to this definition, dietary supplements include:

Vitamins and vitamin complexes, not exceeding the daily dose required by the body;

Fatty polyunsaturated acids;

Minerals, macro- and microelements;

Individual amino acids;

Some mono- and disaccharides;

Alimentary fiber;

Eubiotics: microorganisms characteristic of the human body.

GENERAL TRENDS IN THE DIET MARKET

The market for dietary supplements has existed since the end of the 19th century. However, only about twenty years ago it began to develop very dynamically. The largest global dietary supplement market in terms of production and consumption is the United States.

Today, the United States produces 35% of the total global volume of dietary supplements with an annual market growth of 10-14%. If in 2003 the dietary supplement segment in the USA was valued at $18.5 billion, then in 2004 it was already $21.5 billion, with about 80% of Americans buying and using dietary supplements.

The second largest global producer of dietary supplements is Europe, accounting for 32% of the world's volume; a large share of this market falls on Germany and France. Dietary supplements are consumed by 65% ​​of Europeans. Japan ranks third in production - 18% of the world's volume. However, in terms of consumption, Japan ranks first - 90% of the country's population buys dietary supplements.

Smaller producers of dietary supplements are Asia (7%), Canada (3%), South America and Africa (2% each), as well as Australia (1%).

The dominance of the United States in the dietary supplement market is explained by favorable conditions for the development of this business in the country. In America, only a list of substances that can serve as the basis for dietary supplements is regulated. To release a particular supplement onto the market, neither state registration nor proof of the drug’s effectiveness is required. The government actively supports the market by funding institutes conducting research in this area, such as the Center for Complementary and Alternative Medicine (NCCAM) and the Office of Dietary Supplements (ODS). In Europe, control over the dietary supplement market is more serious; in particular, advertising of dietary supplements as medicines.

The oldest manufacturer of dietary supplements is Nature's Sunshine Products, which has been on the market since 1972. NSP products are now sold in 40 countries around the world. Other major players in the dietary supplement market are Vision International People Group (Health Tech Corporation), Vitaline Inc. Sunrider and Neways.

Developed production and great demand gave rise to a well-developed sales system. The most common sales channels abroad are specialty stores (34%) and pharmacies (33%). Undoubtedly, such a channel as MLM (19%) is also well developed. Buyers are less willing to purchase dietary supplements from medical practitioners (6%), through mail orders (6%) and the Internet (2%).

Over the past few years, there has been a dynamic development of the market for dietary supplements in Russia. Dietary supplements are rapidly filling the Russian pharmacy market, increasingly competing with medications. Growth rate of registration of dietary supplements in last years already comparable to the registration growth rate medicines. An increase in interest in dietary supplements is also observed among pharmaceutical manufacturers - about 20% of dietary supplement manufacturers are drug manufacturers.

According to some analytical agencies, dietary supplements occupy second place in the structure of pharmacy sales after drugs. Today, Russian pharmacies sell more than 2,500 trade names of dietary supplements, which are represented by more than 600 manufacturers.

Russians are still more conservative in their consumption of dietary supplements than American, Japanese and European consumers. According to various sources, in 2003, dietary supplements were used by 7 to 15% of the population, in 2004 - 15-20% of Russians, and in 2001, only 3% of the Russian population regularly used dietary supplements, and this number increases by 3-5% annually (according to the Research Institute of Nutrition of the Russian Academy of Medical Sciences).

The situation with dietary supplements is characterized by two main points: against the backdrop of rising incomes of the population, consumption of dietary supplements is also observed, at the same time, many potential consumers in this category are distrustful of dietary supplements. This is due to the fact that there are many counterfeit products on the Russian market (unregistered in the state register or distributed under fake registration certificates), the promised results of which do not correspond to reality.

ANALYSIS OF REGISTRATION OF dietary supplements

Currently, 3835 trade names of dietary supplements from 790 manufacturers are registered. The structure of registered dietary supplements by manufacturer is presented in Figure 1 (not shown).

The leader in the number of dietary supplements presented on the Russian market is the domestic company Evalar. The top ten leading companies by the number of registered dietary supplements are presented in Table 1.

Table 1

Top 10 companies by number

registered dietary supplements

According to registration requirements, dietary supplements do not have therapeutic indications, but for convenience, the Institute of Nutrition has made a classification of 14 groups depending on the area of ​​application. Most large group are “dietary supplements that affect tissue metabolic processes” (Table 2).

table 2

Leading dietary supplement groups by number

registered trade names

PHARMACY MARKET Dietary supplements

2005 was one of the most successful years for manufacturers of dietary supplements. According to a number of analytical agencies, in the nine months of 2005, pharmacy sales of dietary supplements increased one and a half times compared to the same period last year and amounted to $180 million. The total share of dietary supplements in pharmacy sales reached 5%, and according to the results of 2004, they accounted for only 2.5%.

Sales volumes of dietary supplements are highly seasonal. Peak sales occur in the cold season - November-March (Figure 2 - not shown).

The market leader in terms of value in terms of pharmacy sales volumes is the drug CAPILAR, followed by ALPHABET in second place, and BLUEBERRY-FORTE in third place (Table 3).

Table 3

Top 20 trade names of dietary supplements by volume

in the 1st half of 2005

Table 4 shows the manufacturers of dietary supplements with the largest sales volumes in Russian pharmacies. Russian companies are leading in pharmacy sales.

Table 4

Top 10 dietary supplement manufacturing companies by volume

pharmacy sales in value terms

in the 1st half of 2005

OTHER MARKET

Despite the fairly high growth rate of the pharmacy market for dietary supplements, the main sales channel for dietary supplements is still network marketing: annual sales through this channel amount to about 1.3 billion dollars. In addition to pharmacies, dietary supplements are sold in specialized departments in grocery stores, specialty stores and others stationary points of sale. In addition, a significant part of the dietary supplement market is a sector that can be united by the concept of direct sales, which implies the absence of retail outlets in the distribution channel (non-store trade). In this sector there are network companies that use courier delivery and mailing lists, companies that use the services of teleshopping, as well as all other types of advertising (television, radio, print, Internet), which offer contact with the dispatch service or company consultants .

However, most large dietary supplement manufacturing companies that produce dietary supplements opt for pharmacies that enjoy the greatest trust of consumers.

SPECIFICITY OF PROMOTION OF DIATIVES

An increase in interest in dietary supplements is observed for a number of reasons:

1. There are a large number of regulatory restrictions for drugs that do not apply to dietary supplements:

Preclinical and clinical trials of finished drugs are mandatory, and for dietary supplements - only toxicological and hygienic studies;

Medicines are registered for specific indications and promotion for other diseases is prohibited. Dietary supplements only have recommendations for use, which allows their manufacturers to rather arbitrarily choose emphasis when advertising these drugs;

The sale of finished drugs is permitted only in the pharmacy chain; dietary supplements can be sold both in pharmacies and in any retail establishment that has a license to trade in food products;

Trade markups for finished drugs are limited in most regions, and for parapharmaceutical products - only in certain regions, and these markups are higher.

But despite the wider opportunities for promoting dietary supplements, none of the aspects of their circulation is as controversial and often violated as the advertising activities of manufacturers and sellers of dietary supplements. Therefore, the requirements for monitoring the effectiveness and safety of dietary supplements are increasingly increasing.

In addition to manufacturers showing interest in dietary supplements due to the reasons mentioned above, consumers are also showing their interest in these products.

For consumers, dietary supplements have a number of advantages compared to medications:

Lower cost;

Higher attractiveness for the patient due to greater trust in natural products;

Low risk side effects when used compared to synthetic drugs.

It is these advantages that dietary supplement manufacturers focus on when promoting.

The main areas of work with dietary supplement consumers are:

1. Formation of the population's need for the regular use of biologically active food additives in order to enrich the diet with individual food or biologically active substances and their complexes.

2. Solving the problems of creating a system for assessing the effectiveness and quality of foreign and domestic dietary supplements that is understandable to the population, as well as notifying consumers about the results obtained.

The sales volume of dietary supplements directly depends on the advertising budgets of manufacturers. Therefore, larger advertisers place advertisements for dietary supplements mainly on the most popular medium - television. Smaller advertisers actively use the press. Radio and outdoor advertising are used much less compared to TV and the press. The most active advertisers in the dietary supplements category are vitamin manufacturers.

PROSPECTS OF THE MARKET OF DIAPHANTS

Today, competition in the dietary supplement market is intensifying due to:

Entering the market of many fairly strong brands of an all-Russian character;

Participation in competition from both Russian manufacturers and large foreign and international manufacturers with large marketing budgets;

Intensifying the struggle for market share and loyal consumers;

Competition in the dietary supplement category is based on all parameters: positioning, price, quality, originality of packaging, distribution, etc.

Experts and market analysts predict that the development of the dietary supplement market will proceed in two directions: through geographic expansion and by attracting new age and social groups of consumers. The Russian market of dietary supplements will continue to develop if manufacturers manage to “rejuvenate” their consumer audience.

According to some experts, a third of legal sales of dietary supplements so far occur in Moscow and St. Petersburg, but the development of the regions is being increasingly carried out. It is not difficult to gain a foothold in most regions. Success is ensured by modest advertising campaigns in local media, as well as the ability of manufacturers to cooperate with local wholesalers.

However, the time is not far off when the possibilities for extensive market development through the development of new regions will be exhausted. According to some players, by 2007-2008 the number of consumers of dietary supplements in large cities of the country will reach the level of capitals. The dietary supplement market will receive a new impetus for development only if it manages to attract fundamentally new groups of consumers. At the moment, the average consumer of dietary supplements in the regions is a person over 50 years old with low incomes, the average consumer in Moscow and St. Petersburg is over 40. In Europe and the USA, the situation is different: there, dietary supplements are used in the daily diet by relatively young people, whose psychographic profile is " innovators who have achieved success."

Conquering youth is undoubtedly a more difficult task than moving into the regions. It is obvious that leading manufacturers of dietary supplements are capable of investing in the development of innovative products and design solutions in the field of product packaging. But these investments will only provide half the success. Equally important are correct advertising strategies and detailed development of sales channels: a successful young consumer is unlikely to go to a pharmacy “for health.”

Dietary supplements aimed at young people could be sold in specialized health food stores, in shaping and fitness clubs.

Thus, the expansion of regional markets and the attraction of the younger generation to the ranks of active consumers of dietary supplements will give even greater impetus to the development of the Russian market of dietary supplements.

Company "PharmAnalytic Pro"

D. GRIGORIEV

Signed for seal

21.11.2005

The association assists in providing services in the sale of timber: at competitive prices on an ongoing basis. Forest products of excellent quality.

Helps you improve your health. Why? The food we eat, even if it is fresh and organic, does not have the same nutritional value. Simply put, the earth produces food with fewer essential nutrients.

The best dietary supplements - ideally dosed multivitamins

The very first and most important addition to the diet is multivitamins, which are consumed daily.

Some people believe that vitamins and minerals are already less effective, it’s worth trying some of the latest innovations that have a more powerful impact. Don't think of essential vitamins and minerals as outdated or ineffective. From vitamin A to zinc, the body relies entirely on nutrients to maintain optimal health. You can live without some of the latest Amazonian herbs, for example, which, as we are convinced, cures everything, but you cannot live without vitamins and minerals.

By the way, multivitamins are usually much cheaper than herbal and plant extracts. You should know that not all multivitamins are created equal—some provide minimal doses of nutrients, while others provide just the right amount of a full spectrum of vitamins and minerals.

The difference is in the dosage, the first type is based on the recommended government agencies daily volume, the second - at the ideal daily dose of consumption, scientifically based, exceeding the standards established by the government and aimed at optimizing health.

The dosage of vitamins and minerals at this level is protected from deficiencies and optimizes:

Reasons to Take a Multivitamin from David Letterman:

• You feel tired regularly.
• You are in a constant mental fog and cannot think clearly.
• Nails and skin look discolored and old.
• The nervous system is in disarray.
• We live in a toxic environment.
• Soils are depleted of important nutrients and end up producing similar food.
• You don't have the opportunity to buy organic food, you eat fruits and vegetables rich in pesticides.
• You exclude fruits and vegetables from your diet.
• You want to live longer and be healthier.

The best dietary supplements - omega-3, rich in healthy oils

The second important dietary supplement is omega-3 fatty acid. You've probably heard a lot about them from the media.

Simply put, these are healthy fats, sometimes called essential fats because they have important for health, and the human body does not create them. Therefore, omega-3 can only be obtained through diet or taking dietary supplements (fish oil).

Scientific research shows the health benefits of omega-3 fatty acids:

• Supports mental health.
• Stimulates cognitive abilities.
• Reduce the risk of cardiac diseases and heart attacks.
• Reduce systemic inflammation. It is the common denominator of all age-related diseases - cancer, heart disease and diabetes. Reducing the level of chronic inflammation in the body is the most important thing you can do to maintain optimal health.

The best dietary supplements - CoQ10 ubiquinol

Fully reduced CoQ10 (coenzyme) is the third important dietary supplement. Its contribution weighs heavily on the health and well-being of every adult.

What is coenzyme? "Co" means "with" or "together" and enzymes speed up all the chemical reactions in the body that support life.

The coenzyme CoQ10 interacts with enzymes (enzymes) inside the mitochondria of cells to create the ATP energy needed for cell function. In other words, it helps the cellular power plants - mitochondria - burn fuel more efficiently. If CoQ10 levels are low, a person experiences fatigue and exhaustion. Every cell, tissue and organ will suffer because they need ATP - a universal source of energy.

CoQ10 is best known for its cardiovascular health benefits. It's worth knowing about this, because... the heart requires more energy than any other organ. But CoQ10 has other benefits. Clinical trial results showed:

• It helps with numerous cardiac diseases.
• Slows down the progression of Parkinson's disease. Has a protective effect on the functioning of the brain and nervous system.
• Beneficial for asthma and chronic lung diseases, eye diseases.
• Helps with diabetes and metabolic syndrome.
• Increases vigor in healthy people, slows down aging immune system.

CoQ10 is synthesized in the body, but as we grow older, it is synthesized in smaller quantities. Tissue tests have shown that levels peak at age twenty and then decline steadily thereafter.

Do you want to add 9 years to your life? Research shows that CoQ10 makes this possible!

The best dietary supplements - probiotics

The fourth and last most important dietary supplement is a probiotic product. It is worth knowing that human survival depends on the ability of the intestines to extract proteins, carbohydrates, fats, vitamins and minerals from food.

If the health of this organ is compromised, no matter how healthy a diet you follow, you will not get everything you need from food. In addition, most of the immune system - about 70% - is located in the gastrointestinal tract.

The composition of bacteria in the intestines affects the functioning of the organ itself and the immune system as a whole. The more healthy bacteria there are, the stronger your immune system and the better your digestive system functions.

To start, avoid the following things, which reduce the level of beneficial bacteria and increase pathogenic ones:

• excessive alcohol consumption;
• smoking;
• stress;
• eating foods rich in toxins and poor in nutrients.

To restore microflora, use probiotic products that provide lactobacilli and bifidobacteria - at least 10 billion colony-forming units (CFU).

Based on materials:

• http://blog.lifeextension.com/2012/01/10-reasons-take-multivitamin.html
• http://blog.lifeextension.com/2014/11/4-must-have-supplements.html
• http://www.lifeextension.com/Magazine/2013/1/CoQ10-The-Longevity-Factor/Page-01

We have prepared a review of the best manufacturers on the Russian market. Selection criteria - dietary supplements of these brands undergo thorough quality control, have the necessary certificates, and are made from environmentally friendly raw materials.

NOW FOODS- American manufacturer. The main idea of ​​the company was to create high-quality and inexpensive dietary supplements that prolong life.

Popular Products:

• Capsules with ant tree bark to improve digestion and normalize intestinal microflora;
• Capsules with Castor oil for gentle cleansing of the intestines and prevention of constipation.
• OralBiotic lozenges to maintain the microflora of the mouth and throat.

is also an American company that has been producing dietary supplements since 1947. The products of this company are 100% natural. These are premium dietary supplements.

Popular Products:

• Vegetable capsules with Alpha Lipoic Acid are a universal natural antioxidant that fights free radicals.
• Vegetarian capsules Biotin 5000 mcg - “beauty vitamin” for hair growth, maintaining healthy skin, strengthening nails.
• Tablets Chelated molybdenum - improves the absorption of amino acids, is an antioxidant, helps slow down the aging process.

21ST CENTURY offers high-quality dietary supplements at low prices. The company has developed a line for vegetarians and continues to work on new products, does not contain animal components. In total, the manufacturer has more than 1000 products.

Popular Products:

• Calcium magnesium zinc tablets are the optimal combination of minerals to strengthen bones and teeth.
• Sentry multivitamin and multimineral tablets contain 30 components that meet the daily needs of an adult.
• Multivitamins for women Mega Multi - help neutralize the effects of free radicals, prolong youth, improve the condition of skin, hair, and nails.

DOCTOR'S BEST was created to develop scientifically based dietary supplements. All ingredients are grown on company-owned plantations and processed in our own GMP-certified factories.

Popular Products:

• Vitamin D3 5000 capsules – due to high concentration useful substance Vitamin deficiency is quickly replenished, calcium absorption is improved, and bones are strengthened.
• Magnesium Chelated tablets to strengthen the cardiovascular system - contains glycine and lysine, which promote the complete absorption of magnesium.
• Collagen Type 1 & 3 Solution – Pure natural collagen for the integrity and strength of underlying structures.

SOURCE NATURALS began its activities by searching for the optimal formula for maintaining health and realizing the inner potential of each person. Today the company has many similar formulas and awards for their development.

Popular Products:

• D-mannose capsules 500 mg to support the urinary system and natural cleansing of the body.
• Broccoli extract tablets to stimulate enzyme production.
• Powder from husks of psyllium seeds is a source of soluble dietary fiber, helps lower cholesterol levels, and prevents coronary heart disease.

Guided by the principle of "Enhanced Nutrition and Formulas". All of the company's products are carefully tested in the laboratory; there is no doubt about their quality, purity and effectiveness.

Popular Products:

• Methyl B-12 lozenges with lemon flavor to strengthen the nervous system, contain vitamin B12 in the most easily digestible form.
• Capsules with pantothenic acid B5 500 mg 100 to improve metabolism and energy production.
• Capsules Methylfolate 400 mcg - the most active form of folic acid, is responsible for proper cell division, the health of the nervous and cardiovascular systems.

BOB'S RED MILL founded by a man who was sure that healthy eating and having enough whole grains are very important for a healthy and long life.

Popular Products:

• Golden Corn Flour 680 g is a low-fat flour for cooking, rich in vitamins and minerals.
• Hercules Bob's Red Mill – does not contain gluten.
• Buttermilk pancakes and waffles with a whole grain blend.

COUNTRY LIFE– a company where honesty is considered the main ingredient of a good product. Here they guarantee the authenticity and freshness of the ingredients, the consistency of the formula and the precise indication on the labeling of all components of the supplement.

Popular Products:

• Maxi-Hair tablets for strengthening hair and nails.
• Natural vitamin E complex in liquid form 240 IU with wheat germ oil.
• 100% Whey Protein in sugar-free powder with sugar-free chocolate fudge flavor.

Produces dietary supplements that set the gold standard in supporting heart health, nervous system health, bone health, weight control and many other areas. The company's products are based on scientific developments.

Popular Products:

• BioActive Complete B-Complex capsules with B vitamins in the most active and easily digestible form.
• ArthroMax capsules with UC-II and AprèsFlex are a multi-nutrient formula for maintaining joint mobility, especially useful for older people and for degenerative processes in cartilage tissue.
• Serum for the skin around the eyes Cosmesis Skin Care Advanced Under Eye Serum With Stem Cells against premature aging.

CARLSON LABS began its activities 50 years ago with the production of vitamin E. Today, the company’s product range includes more than 250 items.

Popular Products:

• Lemon flavored fish oil for children.
• Super Omega 3 Gems, which fight free radicals, strengthen the body at the cellular level.
• Chelated Cal-Mag tablets with glycine for better absorption of minerals.

NATROL At the beginning of its activities, it focused on professional athletes. With the help of the company's products, they had to quickly recover from high loads and be ready for further records. Today the company takes into account the interests of everyone without exception.

Popular Products:

• Biotin tablets 10,000 mcg - promotes energy production, supports healthy hair and nails.
• 5-HTP (5-hydroxytryptophan) capsules with amino acids that improve mood and reduce appetite.
• Capsules “Benefits of milk thistle” for removing toxins and restoring liver cells.

Named after the farm on which it was founded. On its own, environmentally friendly plot with a unique soil composition, the company grows raw materials for its products, including medicinal herbs.

Popular Products:

• Chromium GTF Chelate 500 mcg tablets for general strengthening of the body.
• AcaiRich capsules with acai concentrate are a powerful antioxidant that increases strength and endurance.
• Chewable tablets with methylocobalamin to quickly replenish vitamin B12 deficiency.

NEOCELL specializes in the production of collagen preparations to strengthen connective tissues and muscles. The company's products allow you to maintain activity for a long time and prolong youth.

Popular Products:

• Super Collagen + C tablets Type 1 and 3 for healthy joints, ligaments, tendons, beautiful glowing skin and thick hair.
• Complex Collagen with fish oil + hyaluronic acid for tissue renewal, maintaining healthy eyes, skin, joints.
• ArthroPet plates with type 2 collagen Plus CMO and MSM to strengthen the heart muscle and maintain joint elasticity.

The material was prepared with the information support of LifeEssence, a store with a large selection of eco-products from the listed and other brands.