Analytical report ( full version)

February 2017

Market Review

February 2017

Company J'son& PartnersConsultingpresents the main results of the study " Russian market smartphones. Results of 2016."

Dynamics of the Russian market of smartphones and mobile phones

According to J’son & Partners Consulting estimates, in 2016 the volume of the Russian smartphone market in physical terms amounted to 26.4 million devices. Compared to 2015, the market grew by 4.4%, compared to 2014 - by 1%. Thus, we can say that the smartphone market is gradually beginning to recover from the consequences of the ruble devaluation, and users are beginning to get used to new realities and adapt to new prices for devices.

Share of smartphones in total sales of mobile terminals (total sales mobile phones and smartphones) in 2016 amounted to about 71% in volume terms, which is 5 percentage points higher than the year before.

The rise in smartphone sales continues to impact many adjacent markets, including the feature phone market. According to J’son & Partners Consulting, the Russian mobile phone market continued to decline in 2016 and amounted to 10.8 million devices. Nevertheless push-button phones still occupy about a third of the mobile terminal market. They are still in demand among visitors, pensioners, children, and also as a second handset among smartphone users.

Along with sales in physical terms, the average cost of these devices also decreases. According to J’son & Partners Consulting estimates, in 2016 it decreased by 6% compared to 2015 and amounted to 1.7 thousand rubles.

Main trends in the Russian smartphone market

• Explosive growth of LTE smartphones

In 2016, every second smartphone sold supported LTE high-speed Internet technology. Sales of smartphones with an LTE module more than doubled in 2016 compared to 2015. The main drivers of market growth are an increase in the range of LTE devices, a decrease in their average cost, as well as an increased demand for devices in the middle and premium price segment.

• Growth in the average retail price of smartphones

The average retail price of smartphones increased in 2016 by 22% compared to last year and amounted to 12.1 thousand rubles. This is the highest average retail price for a smartphone since 2009. The increase in cost compared to last year was influenced by the growing demand for devices in the price category “above 15 thousand rubles”, which, in turn, was facilitated by an increase in sales of devices purchased on credit.

• Growth of smartphone display diagonal

The average display diagonal of a smartphone sold in Russia in 2016 was 4.6 inches. In addition, the share of smartphones with a diagonal of 5 inches or more increased from 31% in 2015 to 46% in 2016. The growth in sales of smartphones with large display diagonals is influencing the increase in the use of video content, TV and applications.

• Growing share of Chinese manufacturers

The trend, which began even before the economic crisis, continued after the devaluation of the ruble. A number of popular manufacturers during the formation of the Russian smartphone market - Sony, HTC, Nokia/Microsoft - at the end of 2016, together occupied only 5% of the smartphone market in physical terms. Their place is taken by Chinese companies selling devices at more attractive prices. In 2016, according to J’son & Partners Consulting, Chinese companies occupy half of the positions in the top ten best-selling manufacturers in Russia.

Comments from market participants

The average price of a smartphone sold in MegaFon branded stores in 2016 increased by 38.5%, to 7,501 rubles compared to 5,390 rubles in 2015. This is due to the fact that consumers have become accustomed to the economic situation and are gradually adapting to its conditions. Purchasing activity is increasing; last year, customers bought more expensive smartphones from MegaFon Retail. We see a redistribution of the market from budget devices (bestsellers of 2015) to devices in the middle and high price segment. As a rule, devices costing 10 thousand rubles or more have high performance, a large and high-quality screen and LTE support.

Judging by the list of top sellers, the buyer still saves on the brand, preferring inexpensive products, but no longer skimps on the functionality of the devices, wanting to use multifunctional and productive gadgets.

One of the significant trends of the past year was the growth in sales of LTE smartphones. The growth in sales of smartphones with LTE in the last months of 2016 will increase the volume of Internet traffic in the 1st-2nd quarters of 2017, which, we hope, will be transformed into an increase in MegaFon's revenue due to the transition of customers to package rates with a large volume of services.

- How do you assess the prospects for the development of the smartphone market in 2017? What is the future of conventional mobile phones? Will they be in demand on the market in the future or will they completely disappear from sales over time?

According to the results of 9 months of 2016, in MegaFon Retail stores, about 62% of the total number of phones sold were smartphones. There is potential for increased penetration in the coming years, so we are confident that in 2017 the penetration of smartphones into MegaFon’s subscriber base will continue to grow. Number of digital customers actively pursuing opportunities mobile internet and applications will also increase. At the same time, push-button phones, although being replaced by smartphones, will remain popular among certain categories of subscribers (primarily children, the elderly). Over time, their number will decrease, but they will not completely leave the market.

- What trends do you highlight in the Russian smartphone market in 2016?

According to Svyaznoy, the smartphone market in Russia in 2016 increased both in units and in rubles.

Several factors contributed to growth in 2016. The smartphone is becoming an increasingly versatile device. With the development of technology, one gadget can combine more and more useful functions. The smartphone partially replaces a digital camera, laptop, and personal PC. Phablets (smartphones with a diagonal of more than 5 inches), due to their optimal size for the buyer, successfully compete with tablets and e-readers.

The positive dynamics in the smartphone segment was also influenced by the increase in the availability of credit products compared to 2015. The availability of a wide selection of credit products, especially installment programs available in the showrooms of large retailers, allows buyers to reduce the burden on their own budget and distribute it over a long period.

Among the factors for the growth of smartphone sales in 2016, one can also highlight the pent-up demand of 2015 and the ongoing process of consumers replacing conventional mobile phones with smartphones. Let us recall that during the boom period of October-December 2014, the demand for smartphones increased significantly - many customers, fearing rising prices for electronics, bought themselves a smart phone during the period of jump in rates.

The market in rubles in 2016 increased more than in units. The higher dynamics are due to growing demand for gadgets in high price segments, in particular the entire iPhone line, which is sold in all categories for over 20 thousand rubles. The popularity of the iPhone was also boosted by the release of new products in October 2016.

- How do you assess the prospects for the development of the smartphone market in 2017?

In 2017, we expect smartphones to continue to be key communication devices (the “first screen”) and to continue to influence sales of other personal electronics categories. According to our forecasts, unit sales of smartphones in Russia in 2017 will at least remain at the 2016 level.

The continued popularity of smartphones will drive the growth of certain categories of personal electronics (for example, smart-wearables) and will continue to negatively affect sales in other segments (for example, tablets, digital cameras, e-books and etc.).

- What is the future of conventional mobile phones? Will they be in demand on the market in the future or will they completely disappear from sales over time?

In our opinion, regular mobile phones still have their own audience and remain in demand among a number of buyers. This is due, firstly, to the fact that in our country there remains a fairly large number of people for whom the basic functionality of a telephone - calls and SMS - is sufficient for everyday needs. Secondly, the price of a push-button device is lower than a smartphone, and for a number of buyers the cost is a decisive advantage.

In the near future, push-button phones will not leave the market, since there are several categories of buyers who prefer the simplest devices. These are mainly older people.

The smartphone market is beginning to gradually recover. It is obvious that the Russian market cell phones and smartphones is steadily stabilizing, primarily due to the growth in smartphone sales. However, the buyer has not yet recovered from the long crisis, and a rational approach to the consumer basket continues to dominate, primarily through choosing the most advantageous offer in terms of price/quality ratio and purchasing devices on credit.

Smartphones are showing positive dynamics in sales numbers. This trend is due to an increase in the share of devices purchased on credit. If last year the banks' policy regarding consumer lending was restrained and banks were reluctant to issue borrowed funds to the population, then in 2016 their outlook changed, and the number of loans increased noticeably. The loyal policy of banks has allowed the population to purchase more expensive phone models, which provokes a continued increase in the average price. Retailers, in turn, offer customers a large number of credit products with maximum benefits. In particular, interest-free installments served as a strong impetus for the entire market, which largely caused an increase in the average price of a smartphone.

We see that people are increasingly buying more expensive smartphone models, so average price the market has grown. A smartphone, which only yesterday cost several thousand more, has become available at a more attractive price, which has allowed the population to purchase premium devices. Thus, the April price reduction pumped up almost all segments, but especially premium smartphones, starting from 20 thousand rubles.

The economic situation had the least impact on the cell phone segment (devices without an OS). The demand for devices has already reached saturation, and even the stabilization of the economic situation does not allow the cell phone market to return to positive dynamics.

Smartphones have long won the status of “everyday goods” and continue to cannibalize other adjacent markets, which were falling before the crisis and continue to decline to this day.

We expect that the cell phone and smartphone market will continue to recover in 2017: its numbers will vary within the same range as last year or with very slight positive increases.

Among the trends that are least influenced by the economic factor, we can note the continued growth in popularity of smartphones with a display diagonal of more than 5 inches (phablets), as well as the increasing popularity of gadgets with LTE support.

Detailed results of the study are presented in the full version of the report:

"Russian market of smartphones and mobile phones"

The newsletter was prepared by J"son & Partners Consulting. We make every effort to provide factual and forecast data that fully reflects the situation and is available at the time of publication of the material. J"son & Partners Consulting reserves the right to revise the data after publication in individual players new official information.

Copyright 2017, J'son & Partners Consulting. The media can use the text, graphics and data contained in this market review only using a link to the source of information - J’son & Partners Consulting or with an active link to the portal

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1. Russian market of mobile phones and smartphones, key indicators

1.1. Market volume of mobile phones and smartphones, in physical and monetary terms

1.1.1. Market volume of mobile terminals in physical terms, 2014 - 2016 (quarterly dynamics)

1.1.2. Market volume of mobile terminals in monetary terms, 2014 - 2016 (quarterly dynamics)

1.1.3. Sales structure of mobile terminals: smartphones and mobile phones, in physical terms, 2014 - 2016. (quarterly dynamics)

1.1.4. Structure of sales of mobile terminals: smartphones and mobile phones, in monetary terms, 2014 - 2016 (quarterly dynamics)

1.2. Average retail price of a mobile terminal, market structure by price segments

1.2.1. Quarterly dynamics of the average retail price of a mobile terminal, 2014 -2016. (quarterly dynamics)

1.2.2. Quarterly dynamics of the average retail price of a smartphone, 2014 - 2016. (quarterly dynamics)

1.2.3. Structure of the mobile terminals market by price segments, % of sales in physical terms, 2014 - 2016. (quarterly dynamics)

1.2.4. Structure of the smartphone market by price segments, % of sales in physical terms, 2014 - 2016. (quarterly dynamics)

1.2.5. Structure of the mobile phone market by price segments, % of sales in physical terms, 2014 - 2016 (quarterly dynamics)

2. Major manufacturers of mobile terminals

2.1. Dynamics of the mobile phone market structure by manufacturer, % of sales in physical terms, 2014 - 2016. (quarterly dynamics)

2.2. Dynamics of the mobile phone market structure by manufacturer, % of sales in monetary terms, 2014 - 2016. (quarterly dynamics)

2.3. Dynamics of the structure of smartphones by manufacturer, % of sales in physical terms, 2014 - 2016. (quarterly dynamics)

2.4. Dynamics of the structure of smartphones by manufacturer, % of sales in monetary terms, 2014 - 2016. (quarterly dynamics)

2.5. Brief Profiles of Manufacturers

3. Average functionality of a smartphone sold in Russia, 2014 - 2016.

3.1. Smartphone market structure by operating systems,% of sales in physical terms (quarterly dynamics)

3.2. Structure of the smartphone market by operating systems, % of sales in monetary terms (quarterly dynamics)

3.3. Supports two or more SIM cards

3.3.1. Market structure of smartphones with support for two SIM cards / without support for two SIM cards in physical and monetary terms

3.3.2. Structure of the market for smartphones with support for two SIM cards by manufacturers in volume terms

3.3.3. Average retail price of smartphones with dual SIM support. Market structure of dual-SIM smartphones by price segments

3.4. LTE support

3.4.1. Market structure of smartphones with LTE / without LTE in physical and monetary terms

3.4.2. Structure of the LTE smartphone market by manufacturer in physical terms

3.4.3. Average retail price of an LTE smartphone. LTE smartphone market structure by price segments

3.5. NFC support

3.5.1. Market structure of smartphones with NFC / without NFC in physical and monetary terms

3.5.2. Structure of the market for smartphones with NFC by manufacturer in physical terms

3.5.3. Average retail price of an NFC smartphone. NFC smartphone market structure by price segments

3.6. Smartphone market structure by display diagonal

4. Forecasts and trends, 2017 - 2021

4.1. Forecast of the mobile terminal market in physical terms, 2017 - 2021.

4.2. Forecast of the mobile terminal market in monetary terms, 2017 - 2021.

4.3. Forecast of the share of smartphone sales in physical and monetary terms, 2017 - 2021.

The best phone brand always produces high-quality equipment. But how to identify such a manufacturer? In a sea of ​​huge selection of the most unusual gadgets, it is difficult to choose a phone that would meet all individual requirements. The 2018 rating, compiled according to the Mark.guru portal, gives a brief overview of each manufacturer.

Some people value their phones for their performance, some prefer models that are mini-computers, and others for their quality and long service life. In each case, it must be remembered that there are selection criteria:

1. Country of Origin– high-quality models are assembled in Japan, Korea and China. For example, Japanese specialists are recognized throughout the world as the best in terms of engineering education and skill.
2. Power and performance figures- each brand, due to fierce competition, tries to provide maximum opportunities for its customers, for example, Apple - software protection, Samsung - the best picture and shooting quality, and ZTE - a large battery capacity.
3. Design– brands of modern gadgets are produced according to the latest trends, have streamlined shapes, compactness or, conversely, extended screens. Individual preferences play a key role.
4. Build quality– it is preferable to choose manufacturers who produce phones in a hard, impenetrable case, with protective coatings. For example, glass parts are very difficult to maintain and require additional costs if damaged.
5. Price- is another important criterion that can tell how strong a brand is in the technology market. As a rule, the highest quality companies offer both budget and expensive models.

1. Apple

The ranking of smartphone manufacturers opens, of course, with Apple. In the first place is the brand that dictates fashion in the field high technology. For several years in a row, it has received the palm in terms of the number of units sold in Russia and second place in sales volumes throughout the world.

What distinguishes the brand is the stylishness of the phones and the simplicity of the main working system. In addition, the gadgets are different:

• increased system reliability;
• protected from viruses;
• have huge selection applications.

All this makes the brand a kind of standard against which all others are measured.

As for the budget segment, the company can offer the iPhone 4S. Slightly higher in cost are the 5C and 5S assemblies. Their diagonal is wider, but the picture quality remains unchanged. Firstly, the differences between the models relate to the materials of manufacture and the case frame. Secondly, advanced processors and the presence of a “home” button on the panel, which scans a fingerprint. The company is in favor of the best and latest developments in operational support, but does not participate in the race to modernize the permit.

The 6th and 7th generation flagships occupy the segment of expensive models and are distinguished by larger screens and support for 4k quality.

And the main difference between these phones is the absence of a USB connector, instead there is a Lightning connector.

The iPhone 8 and iPhone 10 have already been released.

Apple iPhone 8 prices:

Apple iPhone 10 prices:

2. Samsung

Samsung occupies a leadership position in several indicators at once - the capabilities of smartphones, the number of families and model lines.

The most economical models are represented by the Ace 4 and Core 2 lines. A familiar body with a single button that returns to the main page and good camera performance are the main differences between these phones.

In addition, regardless of the model, powerful quality indicators for the camera are a fundamental point for the company’s developers.

The mid-price segment includes the Galaxy A3/A5, but big differences they don't have.

Luxury models are S and Note. They have excellent quality displays and a powerful operating assembly, the characteristics of which are even slightly redundant. The only drawback of the brand is the Pentile matrix system. Note models are designed for a stylus, so the diagonal is expanded to 5.7 inches. However, according to reviews, the fifth row of models is not popular.

Galaxy are equipped with a 5.1-inch screen and are capable of playing full HD. The S6 Edge+ has a curved screen and is generally great, but only until you start actively using the phone: viewing photos and turning on the full screen when playing videos is difficult.

Prices Samsung Galaxy S8:

3.Sony

Although Sony offers an extensive prayer range, its market sales are only decreasing every year. The brand is trying to return attention to its developments by modernizing new lines of smartphones.

The Xperia Z5 Premium model, for example, has 4K playback and support on a 5.5-inch diagonal. But this indicator only affected photos and videos; otherwise, full HD is included.

Due to the fact that the company has its own sensor and optics department, all Z5 models are equipped with 23-megapixel cameras and powerful zooms.

The middle and budget segment of models is at a high level, but it is premium class models that contribute a significant share of budget turnover. Another feature from the company is that the models have a dust-repellent coating and water protection.

Prices for Sony Xperia XA1 Dual:

4.LG

The Korean company LG is distinguished by the fact that it tries to use the most Newest technologies to budget models, albeit in a lightweight version. The best lg smartphones have curved screens and panel buttons located on the back. There are plenty to choose from - Magna, Spirit and Leon. The Max model range received a unique flash with a glow in different directions.

In the middle price segment there are models with an all-metal body - a very decent edging that protects the screen from damage.

The G3 and G4 phone lines, although they provide little autonomy and heating, are loved by buyers. The Flex 2 is a truly portable device - its compactness and long battery life are its main advantages. But the temperature increase when loading the system remained.

Price range - from 4840 to 41700 rubles.

Prices for LG V30+:

5. Xiaomi

The company, which was founded just a few years ago, has already established itself well in the global market, ranking third in sales last year.

The main advantage of the company is the budget price for high quality, comparable to Samsung and iPhone.

In order to keep the cost level low for the entire line of smartphones, the company began selling only through its own website. The excitement is also fueled by a marketing ploy - operating system updates are released every week for the unique Mi line.

The best model from the company with excellent characteristics is the Xiaomi Mi Note Pro. Quad HD display, fast performance of a 4-core processor and 3 GB random access memory- only minor indicators. The company is developing confidently and proof of this is Xiaomi flagship Mi Note 2, which has 8 GB of RAM and 16 GB of software memory. According to leading experts, Note 2 is the main competitor to Samsung Note 5 and iPhone 6s+.

Price range – 5400 to 25490 rubles.

Prices for Xiaomi Redmi 5 Plus 4/64GB:

6.Huawei

Thanks to the best Huawei smartphones, the company ranked 3rd in terms of units sold last year in the global market. It doesn’t have much choice on the domestic platform, but it is included in the ranking of the best manufacturers and smartphones produced.

In the economy class, Huawei presents the Ascend Y series - very productive, standard models. The mid-segment includes Mate S models, although they are based on outdated working platform modules.

Nexus under the designation 6P is characterized by high performance and is among the top best smartphones by quality.

Distinctive features of the brand in the high price segment:

• presence of a finger scanner and excellent operating functions;
• patented program control using “knock”;
• clear voice transmission during conversation;
• fast charging capability and non-removable battery.

Price range: 6950 – 42450 rubles.

Prices for Huawei P20 Lite:

7.ZTE

ZTE company produces high-quality gadgets. Each new model is designated by the slogan “ best phone", but, of course, has both advantages and disadvantages.

The flagships from ZTE are equipped with a powerful processor, a reliable and large high-definition display, and a camera with the ability to record high-definition video.

Phones from ZTE are especially popular among young people, as they have a relatively low cost and excellent technical characteristics.

Price range – 2480 rubles to 16500 rubles.

Prices ZTE Blade A6:

8. Lenovo

Lenovo has long been known to Russian buyers. Phones have gradually gained popularity and are no longer associated with cheap Chinese products. By purchasing the rights to the Motorola brand, the company finally secured its place in the market.

The inexpensive niche is represented by A-series smartphones, which have standard but powerful capabilities.

The S and P series occupy the middle and high price classes, respectively, you can choose from endless models - huge diagonals, HD video playback, high-performance processor and large battery capacity.

Some phone models are already optimized for selfies and are as autonomous as possible.

Price range – 4200 to 25300 rubles.

Lenovo Phab 2 Pro prices:

9.Micromax

An Indian brand that appeared on the domestic market quite recently, but has already proven itself well, which is why it is included in the rating of smartphones and represents one of the world's electronics manufacturers.

Phones from the company are distinguished by a design that is resistant to damage, high quality software system and low cost.

The Quad Dual and Fire lines have standard performance indicators. Such smartphones are perfect for gaming, video recording, and long work. Memory and built-in functionality allows for caching and updating software.

What differentiates the brand is its design. Many models resemble small blocks in shape and are quite compact. In general, the brand can be associated with quality, low cost and long service life. However, you cannot get top-notch processing speed and high resolution from Micromax models.

Price range – 1990 to 9100 rubles.

Micromax Q465 prices:

10.HTC

HTC has good development prospects. But these are just perspectives. It has a market share of 2%, in particular due to Desire phones and One.

For example, the Desire model range is presented in the economy segment and has only a basic set of functions and average characteristics. The second One series occupies the high price segment. If we compare both lines, we can conclude that they are not particularly different in terms of operational performance, except that the latter have larger amounts of memory and screen sizes.

The One is slightly overpriced, but the positive differences between smartphones and other brands are their almost complete autonomy and exceptional design.

Price range - from 5670 to 60200 rubles.

Prices for HTC U11 128GB:

11. ASUS

ASUS is best known for producing laptops and tablets, and recently decided to enter the smartphone niche. For the most part, ASUS is developing the side of performance and processing speed, and the main series of ZenFone smartphones has such advantages as:

• economical cost;
• unique design (most models are made in an iron case);
• use of unique technologies.

It is noteworthy that each phone has its own feature, for example, AR – support for AR and VR technologies, and Ultra – high-definition images and high-quality sound.

Prices ASUS ZenFone 4 Max ZC520KL 16Gb:

In conclusion, it is worth adding that each brand has its own distinctive features. By understanding the main directions of each company, choosing the best smartphone manufacturer will not be difficult.

They are produced by a large number of companies and firms. It is difficult to choose the best one from all the variety. Each manufacturer has its own advantages and disadvantages. In the article “Which company's smartphones are better. 2017. TOP 10 rating” we analyzed customer reviews and selected the best companies that produce smartphones.

The smartphone market developed actively in 2017. The fingerprint sensor and 2 GB of RAM have ceased to surprise anyone.

In terms of smartphone sales, 2017 can be called “the year of Chinese smartphone manufacturers.” Because as many as three Chinese companies have maintained their presence in the top five smartphone manufacturers.

So, here is a list of the 10 largest and best smartphone companies in the world.

TOP 1. Samsung.

Samsung is a world-famous brand of Korean technology.
Every year the company conquered more and more new heights, improving and gaining worldwide recognition by producing products of ever higher quality.
Samsung produces a large number of products, not just smartphones. She releases washing machines, laptops, TVs and many other products.
Today Samsung Electronics is an innovator in the world of high technology. Samsung is included in the top twenty largest brands in the world.
Samsung smartphones have a 3-year warranty; the buyer has the opportunity to have the product repaired free of charge at the company's authorized service centers.

Today the company occupies about 21% of the entire global smartphone market. Well-known models include the Samsung Galaxy S7 Edge, Samsung Galaxy S7 and the recently released Samsung Galaxy S8.

TO merits Samsung smartphones include good battery life, build quality, Android OS, design and performance, and a large selection of models from cheap to premium.

Samsung smartphone rating 2019

TOP 2. Apple

Apple Inc.- American company, manufacturer of personal and tablet computers, smartphones. The headquarters is located in California.

Through groundbreaking technology and design, Apple has built a reputation like worship in the electronics industry. The company is number one in the world in terms of market capitalization.

The most popular smartphone is produced under the brand name - iPhone. iPhone 7 and iPhone 6S continue to be the best-selling devices in the world.

Users consider the advantages of iPhones to be: compact size, design, quality, convenience and prestige.

The disadvantages include inflated prices for smartphones and accessories due to the “big” name.

TOP 3. Huawei

Huawei Technologies Co. Ltd is the largest Chinese telecommunications company. In addition to smartphones, it produces terminals, mobile core networks, software and much more.

The company employs more than 160,000 employees in 175 countries. Huawei annually invests 10% of its revenue in the construction of R&D centers.

The secret of Huawei's success is that we are committed to the customer and focus on their needs, no matter what the cost. Our company operates in 170 countries around the world and has never stopped providing its services despite the most difficult, dangerous living conditions for employees, including the earthquake in Chile in 2010 and the explosion at a nuclear power plant in Japan in 2011

Ren Zhengfei, founder of Huawei

The company began producing smartphones in 2010. Today it occupies almost 10% of the global smartphone market. The most popular models of the brand: Mate 8, P9 and Honor 8.

Users consider the advantages of smartphones: design, cost, high-quality assembly and user-friendly interface

TOP 4. Xiaomi

Xiaomi Inc- it's the same Chinese company, founded in 2010.

On August 16, 2010, the company released its first version of MIUI firmware based on Android OS. MIUI versions are certified by Google.

in 2011, Xiaomi released its first phone - the Xiaomi MI1 model. It only cost $300. This was a relatively low price for 2011. Then Xiaomi Mi Two, Xiaomi Mi 3, Mi 4 appeared. And of course the popular Xiaomi Mi 5.

Factors that bring success to a company include:

• The price is almost equal to the cost (the company receives the main profit from the application and game store)
• The company listens to the opinions of its users.
• Few people work less than 50 hours a week in the company.

The company is often called “Chinese apple”

To the advantages Xiaomi smartphones Users cite the camera, design, value for money and performance.

TOP 5. ASUS

ASUSTeK Computer Inc. founded in 1989. This is a Taiwanese company. Today the corporation employs more than 100 thousand employees who work in company branches around the world: Taiwan, China, Germany...

In addition to smartphones, the company produces motherboards, laptops, servers and other electronics.

The secret of ASUS's success is its commitment to innovation and constant development.

An interesting fact is that ASUS laptops were the first to go into space and worked without failures at the Mir station.

Today, ASUS products are the best-selling in the industry. mobile technologies. Among Taiwanese electronics companies, ASUS ranks 1st in terms of the quality of its products.

The most popular models of this company include ASUS ZenFone 3.

Among the advantages of ASUS smartphones, users include the screen, appearance, high-quality photos, videos and fast operation of devices.

TOP 6. Lenovo

Lenovo Group Limited American-Chinese company. It is registered in Singapore.

The company has more than 54,000 employees in more than 60 countries. The company began its existence in 1984. It was organized by a group of Chinese scientists.

In 2014, Lenovo bought the Motorola Mobility division from Google.

Lenovo holds 4% of the global smartphone market.

In addition to phones, the company produces personal computers, netbooks, monitors, video cards, laptops and much more.

The company's most popular models include the Lenovo Vibe line of smartphones.

Among the advantages of smartphones of this brand, users highlight the excellent price/quality ratio

TOP 7. Sony

Sony Corporation is a Japanese corporation founded in 1946. Specializes in the production of electronics, game consoles and other technological products.

Xperia is the most popular line of smartphones from Sony.

Since 2012 Xperia phones are produced under the Sony brand. The Xperia brand appeared in 2008. At first, Xperia stood out as a line of Hi-end smartphones based on the OS Windows Mobile 6.1. In 2009, the popular Xperia Pureness model was released - a smartphone with a completely transparent TFT screen.

Now, according to the plan of Sony CEO Kazuo Hirai, the company needs to abandon budget smartphones and focus on the premium segment.

Sony Xperia XZ and Sony Xperia XZ and X.

Among the advantages of smartphones of this brand, users note: design, good camera and color rendition, display.

TOP 8. LG

LG Electronics Inc.- South Korean company, the world's largest manufacturer of consumer electronics. 120 representative offices of the company are open in 100 countries. The state employs more than 100,000 people.

In 2011, LG demonstrated the world's first smartphone with a 3D display - LG Optimus 3D

The difference between LG smartphones and competitors is the presence powerful processors which provide high performance and run on Android. And also a large, bright touch display that will make your work more enjoyable and your entertainment sharper.

HTC Corporation is a Taiwanese smartphone manufacturer. Almost all of the company's devices are available on Android OS and Windows Phone OS.

Initially, the company was engaged in the production of laptops and PDAs, later mobile technologies became the main focus.

Today, HTC cooperates with Microsoft and Google and uses their software in its devices.

In 2006, the company released the world's first 3G smartphone based on Windows Mobile OS, which was named HTC MTeoR.

In 2013, the company released the first of the One line - HTC One. He got a lot good reviews from many buyers of this model.

Later the updated HTC One (M8), 10 Evo, HTC Desire 10 Pro and HTC Desire 650.

The advantages of HTC smartphones, according to reviews, are reliability, screen, ease of use and fast operating system.

TOP 10.Meizu

Meizu Technology Co., Ltd. electronics manufacturing company. At the moment, Meizu is one of the ten best manufacturers in the world.

The company released its first products in 2003. It was an mp3 player - Meizu MX.

In 2009, the company released its first smartphone - Meizu M8. It used Windows CE 6.0 OS, but looked very similar to the iPhone.

In 2011, the first smartphone on Android OS was released - Meizu M9 on its Flyme shell.

The company's most popular models in Russia are Meizu MX6, Meizu Pro 6 and Meizu M3 Max.

Among the advantages of phones from this company are the screen, shell, performance and build quality.

Which company's smartphones are better?

It is difficult to answer this question. Many smartphone manufacturers today make high-quality products. The concept of an excellent smartphone today is unclear, because when choosing, many are guided by price and are looking for something cheaper. Therefore, the answer to the question: “Which computer phone is better?” - always has individuality. You need to choose a gadget, paying attention to the functions and tasks that will be assigned to it, not forgetting about the cost when choosing.

The modern electronics market, including mobile gadgets, has already reached a high level of development. In a fiercely competitive environment, long-established corporations and newly emerging brands continue the race for supremacy by improving the design, ergonomics and performance of digital devices.

Today you can find out about the best companies on the market of modern gadgets in the rating the best companies smartphone manufacturers for 2018, which our team developed based on sales statistics, expert opinions and, of course, reviews on today’s popular forums.

The best smartphone companies - TOP 2018 - 2019

1st place – APPLE

A trendsetter in the development of innovative technologies, APPLE does not need any special introduction. The brand's wide range of products makes its smartphones the benchmark among mobile phones. Since the appearance of iPhones on the market, they have confidently entered the top smartphone sales of each season, despite their high price, which is fully justified by the incomparable build quality, the most secure operating system and newfangled capabilities. And now, every season, ardent fans of the brand look forward to the next masterpiece from the apple company.

• Apple iPhone 4S. In the budget niche of inexpensive but good smartphones is the most successful example of the brand of past seasons - the iPhone 4S. It was equipped with a 3.5-inch display with a resolution of 960×640 pixels and an excellent 8 megapixel photo module. In addition, the device has a good battery that can work in talk mode for up to 14 hours without recharging.
• Apple iPhone 7 Plus 128Gb. Models located in the upper price segment of the seventh generation acquired even larger front panels up to 5.5 inches. A striking example of this is the iPhone 7 Plus, which deserves special attention due to its amazing dual camera and water protection; the smartphone can easily survive rain, spilled water and even swimming in the pool. New products for 2017 presented by the manufacturer to the market continue to amaze users with their capabilities and bells and whistles.

2nd place – SAMSUNG

The most popular smartphone manufacturer at the moment, which has been in high positions for many years, is Samsung. It’s hard to find a person who hasn’t encountered phones from this company at least once in their life; we all remember the first “folding phones” and “sliders” that could be found on the shelves of every smartphone store. Of course, today the company pleases its fans with much more updated flagship solutions in its gadgets for every taste and budget.

• Samsung Galaxy J3 (2016) SM-J320F/DS. Speaking about its budget line of smartphones, it is worth highlighting the Samsung Galaxy J3 SM-J320F DS model. I would like to note that the company is accustomed to equipping its devices with powerful cameras, regardless of the price of the phone. This trend did not bypass the model in question - its camera was 8 pixels and equipped with an LED flash. Also, the budget smartphone has a fairly clear screen and good overall performance; it has everything for comfortable use: from Internet access via 3G and 4G, to a powerful battery with 13 hours of continuous talk time.
• Samsung Galaxy S6 Edge 128Gb. From Samsung smartphones in the premium segment it is worth mentioning the Galaxy S6 Edge 128Gb, ​​which has been leading the top smartphone sales for several seasons now, captivating buyers with an absolutely fantastic build, an incredibly realistic and colorful screen resolution of 2560 by 1440 pixels, an amazing 16 million pixel camera, and of course a curved screen, which has become such a " business card» of this popular model.

3rd place – HUAWEI

Chinese company HUAWEI last years has achieved high positions among popular brands. The top sales of smartphones from Huawei today are growing very rapidly, which indicates not only the reasonable price of the gadgets, but also the high-quality assembly of Chinese developers.

• Huawei Honor 5A. The company's budget line of smartphones consists of the Huawei Honor 5A, which does not stand out in any way from its competitors. This is a standard phone with a 5-inch display, 2 GB of RAM and a relatively good 2200 mAh battery. For its inexpensive price, this is a really cool smartphone, it has a decent 13-pixel camera, and the screen is colorful and bright. If you are going to buy a smartphone from a good company and spend up to 10,000 rubles, we recommend that you pay attention to this gadget.
• Huawei Mate 9 Pro 128Gb. The range of smartphones from Huawei Mate 9 Pro series deserves special attention. A new-fashioned gadget on Android version 7 with a magnificent camera, like a camera with as many as 20 million pixels! A device with a 5.5-inch screen displays an image with parameters of 2560×1440 pixels. The 8-core processor at 2000 MHz and as many as 6 gigabytes of RAM also deserve attention. Naturally, the price of the smartphone turned out to be appropriate, but you must understand that for your money you will really get standing smartphone with amazing possibilities.

4th place – LG

Another well-known South Korean brand, which has proven itself on the positive side, constantly strives to use the functionality tested on its flagships, which is being implemented even in budget phones, but in simplified modifications.

• LG K3 LTE K100DS. The budget range of fairly good and cheap smartphones LG K3 LTE K100DS received a classic body with a small 4.5-inch display. The developers equipped their budget phone with a 5 megapixel camera and the popular version of Android 6.0. Middle-class smartphones can be purchased for up to 5,000 rubles, which is very good for socially vulnerable segments of the population and simply those who want to save a lot on a phone from a well-known manufacturer.
• LG V20. It’s simply impossible to find fault with this variation from LG’s V20 model line. For your considerable price, you get a smartphone with the highest performance, an impressive juicy and bright picture on a 5.7-inch screen, a durable and powerful battery, and also a super cool dual camera 16 and 8 pixels with autofocus. Fans of this brand have long appreciated this cool smartphone with their numerous positive reviews on the forums.

5th place – SONY

Despite the wide Xperia model line, SONY's share in the electronics market is rapidly declining. The manufacturer is making every attempt to win back its consumers using the fantastic characteristics of the new quality smartphones top class. It is worth recognizing that the company’s developers were one of the first to manage to introduce a truly good camera into their gadgets, even in budget devices.

• Sony Xperia E5. In the mid-range and budget categories, the company is doing well. Among inexpensive devices, it is worth highlighting the Sony Xperia E5 series smartphone. The gadget received an excellent 13 MP photo module for bright photos, the popular Android version 6.0 and the ability to expand its memory slot up to 200 GB! You can buy such a good branded budget phone in an online store for 8,000-10,000 rubles, which is quite inexpensive for this brand.
• Sony Xperia Z5 Premium. This is the first smartphone with a very high resolution of 4K, which is displayed on its 5.5-inch display. The picture on this screen is truly impressive. The entire Z5 lineup received a 23-megapixel photo matrix and a five-fold digital zoom. You can only imagine the incredible quality of photographs taken with such a camera. I would also like to note that in addition to high-quality cameras, the feature is good in all characteristics SONY smartphones is the certification of all products to the highest classes of protection against the ingress of various types of contaminants. This smartphone is really worth the money.

6th place – MICROSOFT (NOKIA)

Carried away by concepts that were irrelevant among users, NOKIA fell far behind its competitors. Having completely lost control of the situation, she had to sell her divisions to MICROSOFT Corporation. By switching to the Windows Mobile operating system, the brand, albeit partially, managed to correct the situation, but the smartphones of this company were unable to fully regain their lost positions in the market. Perhaps in the future the manufacturer will still be able to surprise its fans with something original.

• Microsoft Lumia 550. Among the budget ones, we can highlight the Lumia 550 series of phones. Naturally, all devices in the line were equipped with the proprietary Windows OS. The device’s 4.7 display displays a picture with parameters of 1280×720 pixels. The processor accelerates to 1100 MHz. And the battery is quite good at 2100 mAh. Today you can buy this good budget smartphone within 4500-5000 rubles.
• Microsoft Lumia 950 XL Dual Sim. If you want to choose a smartphone from this corporation, then among the flagships, it is worth highlighting the Lumia 950 XL Dual Sim series with a cool resolution of 2560 by 1440 pixels and a high-quality AMOLED display. The gadget received a unique function – voice control. Considering the cameras of the brand’s products, I would like to note that the manufacturer did not violate the NOKIA traditions and all devices in the Lumia model range received decent photo modules.

7th place – LENOVO

Reliable Lenovo smartphones For many years, a wide range of products have been presented on the electronics market. The products of this manufacturer are confidently winning the hearts of users.

• Lenovo Vibe B. The manufacturer's budget segment includes the Vibe B series line. This model received a good 5 MP camera, an average-quality 4.5-inch display with parameters of 854×480 pixels, and a good 2300 mAh battery for its screen. Considering that a smartphone can be bought for 4000-5000 rubles, these characteristics are more than worthy.
• Lenovo Phab 2 Pro. Among the new smartphones in the upper price segment, it is worth highlighting the Lenovo Phab 2 Pro, which has a 6.4-inch display with an excellent image size of 2560 by 1440, a fairly powerful video accelerator and a high-quality 4050 mAh battery. And 4 GB of RAM together with an 8-core processor amazes with its performance. This gadget from Lenovo has already entered the top of the best-selling smartphones of the season.

8th place – HTC

The HTC brand is currently a business partner of Google and Microsoft in the development of mobile gadgets. Back in 2006, this company released the world's first smartphone with 3G running Windows. In 2011, according to sales statistics, HTC confidently entered the top five best-selling smartphones of the year, and in subsequent years it released such successful developments as the HTC One M8, HTC Desire 10 Pro, 10 Evo and HTC Desire 650.

• HTC Desire 530. Among budget smartphones, today we will look at the very nice Desire 530 model with internal filling that is very atypical for a budget smartphone. A quad-core processor with a high-quality video accelerator and a quite good battery for a solid four cope with all the tasks. Judging by the reviews, we can say that this is a good smartphone for the Internet, photos, video calls and other direct mobile phone purposes.
• HTC U Ultra 64Gb. In the upper price category there is a line of U Ultra 64Gb gadgets. The gadget, running on Android version 7, was equipped with a good 5.7-inch screen with an image size of 2560 by 1440, which of course indicates the amazing clarity and richness of the displayed image. The smartphone also features a built-in additional 2.05-inch second screen. Plus, the developers focused specifically on front camera 16 million pixels for stunning selfies. Of course, the manufacturer asked for an appropriate price.

9th place – ASUS

If you are looking for which smartphone is better to buy, take a closer look at the products of ASUS, which focuses on model range ZenFone, which received a prestigious award for original design in 2014. Although, according to experts, ASUS smartphones are not much different from most competitors. If the previous generation of ZenFone cellular phones was distinguished by the corresponding screen diagonal number, today the company has decided not to waste indexes on various modifications of phones.

• ASUS ZenFone Go ‏ZB450KL 8Gb. Inexpensive smartphones Zen Von Go series ZB450KL 8Gb, costing about 5,000 rubles, received 4.5-inch displays and a quad-core microchip. ASUS employees equipped their budget phone with quite decent average performance: a photo module of 8 million pixels, a 4-core processor, a good 2070 mAh battery and support for 3G and 4G Internet modules. For the price it's an excellent device.
• ASUS ZenFone 3 Ultra ZU680KL 64Gb. Expensive products of the brand are represented by the ZenFone 3 Ultra ZU680KL model. Eight core processor and powerful battery at 4600 mAh show stunning performance characteristics. Not inferior to them is the 23 megapixel photo module, capable of capturing important moments of life with perfect detail. The quality of the smartphone is 100% consistent with its price.

10th place – Xiaomi

Xiaomi is a Chinese company that has brought many revolutionary solutions to the production of phones. The company is based on the fact that modern electronics users deserve high-quality budget smartphones.

• Xiaomi Redmi 4A. Among budget devices, it is worth highlighting Redmi 4A, which has a decent internal filling. It has a simply wonderful 13 megapixel camera for a cheap smartphone, a 4-core processor and 2 gigabytes of RAM. Such indicators are quite enough for good stable operation of a phone for 6000-7000 rubles.
• Xiaomi Mi Mix 256Gb. A review of smartphones in the upper price segment of a brand is a separate topic for discussion, the main thing is that on thematic forums consumers leave purely personal comments about the company’s products positive reviews. Buyers may be interested in the Mi Mix 256Gb model with a high-quality 6.4-inch OLED display with a resolution of 2040x1080 pixels. The device has a 16 megapixel camera, a powerful processor, and a 4400 mAh battery. In addition, visually the gadget looks truly premium and tasteful.

The brand promised to soon announce a new flagship model, which will become the best offer on the electronics market with an optimal price-quality ratio.

Which company's smartphone is better to buy?

2018 is a difficult time for the best smartphone manufacturers; they are forced to constantly search for new technological developments in the face of fierce competition. New little-known companies are putting pressure on giant corporations with affordable pricing for their smartphones with good technical performance. Products from different manufacturers have both their advantages and disadvantages. Therefore, users have to choose between affordable cost and high performance. But the main thing is that there is such a choice. And our rating of the best smartphone manufacturers will help you figure out which brands deserve the attention of domestic users.

Analytical Report (full version)

September 2016

Market Review

September 2016

Company J'son& PartnersConsultingpresents the main results of the study “Russian smartphone market, 1st half of 2016”.

Summary of the study

According to J’son & Partners Consulting estimates, more than 11 million smartphones were sold in Russia in the first half of 2016. Compared to the results of the first half of 2015, the Russian smartphone market grew by 6%. The global market over the same period showed growth of 4%.

Smartphones continue to be one of the main growth drivers of the mobile electronics market. While sales of many other devices are declining, smartphones continue to grow. It should be noted that sales of smartphones in Russia in the first half of 2016 exceeded pre-crisis indicators for the same period in 2014.

1. Russian market of mobile phones and smartphones, key indicators

1.1. Market volume of mobile phones and smartphones in physical and monetary terms

1.1.1. Market volume of mobile terminals in physical terms, 2014 - 1H 2016 (quarterly dynamics)

1.1.2. Market volume of mobile terminals in monetary terms, 2014 - 1H 2016 (quarterly dynamics)

1.1.3. Sales structure of mobile terminals: smartphones and mobile phones, in physical terms, 2014 - 1H 2016 (quarterly dynamics)

1.1.4. Sales structure of mobile terminals: smartphones and mobile phones, in monetary terms, 2014 - 1H 2016 (quarterly dynamics)

1.2. Average retail price of a mobile terminal, market structure by price segments

1.2.1. Quarterly dynamics of the average retail price of a mobile terminal, 2014 -1H 2016 (quarterly dynamics)

1.2.2. Quarterly dynamics of the average retail price of a smartphone, 2014 - 1H 2016. (quarterly dynamics)

1.2.3. Structure of the mobile terminals market by price segments, % of sales in physical terms, 2014 - 1H 2016 (quarterly dynamics)

1.2.4. Structure of the smartphone market by price segments, % of sales in physical terms, 2014 - 1H 2016 (quarterly dynamics)

1.2.5. Structure of the mobile phone market by price segments, % of sales in physical terms, 2014 - 1H 2016 (quarterly dynamics)

2. Major manufacturers of mobile terminals

2.1. Dynamics of the structure of the mobile terminals market by manufacturer, % of sales in physical terms, 2014 - 1H 2016. (quarterly dynamics)

2.2. Dynamics of the mobile terminal market structure by manufacturer, % of sales in monetary terms, 2014 - 1H 2016. (quarterly dynamics)

2.3. Dynamics of the structure of smartphones by manufacturer, % of sales in physical terms, 2014 - 1H 2016. (quarterly dynamics)

2.4. Dynamics of the structure of smartphones by manufacturer, % of sales in monetary terms, 2014 - 1H 2016. (quarterly dynamics)

2.5. Brief Profiles of Manufacturers

2.6. Structure of the smartphone market by operating systems, % of sales in physical terms, 2014 - 1H 2016 (quarterly dynamics)

2.7. Structure of the smartphone market by operating systems, % of sales in monetary terms, 2014 - 1H 2016 (quarterly dynamics)

3. Average functionality of a smartphone sold in Russia, 2014-1H 2016.

3.1. Supports two or more SIM cards

3.1.1. Market structure of smartphones with support for two SIM cards / without support for two SIM cards in physical and monetary terms

3.1.2. Structure of the market for smartphones with support for two SIM cards by manufacturers in volume terms

3.1.3. Average retail price of smartphones with dual SIM support. Market structure of dual-SIM smartphones by price segments

3.2. LTE support

3.2.1. Market structure of smartphones with LTE / without LTE in physical and monetary terms

3.2.2. Structure of the LTE smartphone market by manufacturer in physical terms

3.2.3. Average retail price of an LTE smartphone. LTE smartphone market structure by price segments

3.3. NFC support

3.3.1. Market structure of smartphones with NFC / without NFC in physical and monetary terms

3.3.2. Structure of the market for smartphones with NFC by manufacturer in physical terms

3.3.3. Average retail price of an NFC smartphone. NFC smartphone market structure by price segments

4. Forecasts and trends, 2016-2020

4.1. Forecast of the mobile terminal market in physical terms, 2016-2020.

4.2. Forecast of the mobile terminal market in monetary terms, 2016-2020.

4.3. Forecast of the share of smartphone sales in physical and monetary terms, 2016-2020.